Global snack icon OREO has teamed up with K-pop superstars BTS to unveil one of the most anticipated limited-edition releases of the year: the OREO & BTS Cookies, a playful, purple-hued reimagining of the classic biscuit inspired by Korean flavours, culture and fandom.
Rolling out across more than 80 markets from 3 August 2026, the collaboration blends nostalgia, storytelling and snack innovation into a global cultural moment designed to connect fans through food, creativity and shared rituals.
A Purple OREO Inspired by BTS and Korean Street Food
For the first time ever, OREO cookies are getting a vibrant purple wafer design, a colour long associated with BTS and their global fanbase.
Inside, fans will find a hotteok-inspired brown sugar–pancake flavoured crème, drawing on the beloved Korean street food traditionally enjoyed warm from market stalls. The flavour also reflects BTS’s own memories of growing up in South Korea, where both hotteok and OREO cookies were part of everyday life.
The result is a fusion of heritage and global pop culture: a familiar biscuit reimagined through a distinctly Korean lens.
Six Unique BTS-Inspired Cookie Embossments
In a first for any global OREO collaboration, BTS members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have designed six exclusive cookie embossments for UK fans.
These include:
- The BTS logo
- A BTS light stick design
- Member name motifs
Each detail has been created as a tribute to the group’s fandom culture and the personal connection between BTS and their fans worldwide.
Packaging Inspired by Korean Street Markets
The limited-edition packaging is equally rich in storytelling, taking inspiration from South Korea’s vibrant street market culture—a sensory world of colour, sound and food.
From bustling stalls to the aroma of freshly cooked hotteok, the design aims to transport fans into the heart of BTS’s cultural roots from the moment they pick up the pack.
A Global “Love Letter” Campaign for Fans
Beyond the biscuit itself, OREO and BTS are launching an interactive global campaign inviting fans to take part in the creation of what is being described as the world’s largest love letter to BTS.
From 3 August 2026, fans can:
- Scan a QR code on pack
- Or visit the official platform: https://oreo-bts.oreo.eu/UK
They will then be able to write and submit digital “love letters” to BTS. Selected messages may be showcased globally, with participants also in with a chance of winning exclusive prizes.
The campaign celebrates the long-standing tradition of BTS fan letters, turning it into a shared digital experience across continents.
Artist and Brand Reactions
Speaking about the collaboration, BTS said:
“For OREO to be the first snacking brand we’ve collaborated with globally is a huge honor. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world.”
Sophia Burger, Brand Manager for OREO at Mondelēz International, added:
“OREO has always been rooted in playfulness, and our partnership with BTS takes that spirit to a global stage. Together, we have created a limited-edition cookie that celebrates BTS’s energy, their Korean roots and the incredible connections with their fans.”
Release Date and Availability
The OREO & BTS Limited Edition Cookies will begin rolling out in the UK and other global markets from:
3 August 2026
Available for a limited time only
Where to Learn More
- OREO UK: https://www.oreo.co.uk/
- OREO BTS Campaign hub: https://oreo-bts.oreo.eu/UK
- OREO global: https://www.oreo.com/
