With people living in the city having fast-paced lives, they often don’t have time to exercise, socialise and be mindful; but thanks to Heineken® 0.0 and the Grip the Mat team Now You Can! 

Earlier this month Verge hosted the first Now You Can yoga class from our offices on the 24th floor of The Shard; with Grip the Mat showing us the moves and Heineken® 0.0 providing the guilt-free refreshments. It was an immersive soul-thumping yoga flow, followed by drinks. As the lights turned down, the senses turned up as the music played with London’s most amazing view surrounding the special guests.

Grip The Mat hosts pop-up events featuring mixed-level “feel-good” yoga paired with social experiences inside kick-ass spaces. They aim to create a unique environment for mind-body and social connection and buildinga tight-knit community of like-minded people.

Heineken® 0.0 supported this event as part of their Now You Can campaign, to show there is now no inappropriate time to have a beer – like after a workout!

The views were incredible as the sun set over the city and Grip the Mat showed us how to balance fitness, mindfulness and togetherness with a busy schedule. When we were finished stretching and feeling zen we enjoyed a Heineken® 0.0 or two without feeling like we’d lost our gains.


More info on Heineken 0.0 here.

More info on Grip the Mat here.