The NFL and Paramount have teamed up for a playful new SpongeBob SquarePants collection, bringing Bikini Bottom to the football field just in time for the 2026 NFL Europe games.
Football and SpongeBob SquarePants might not be the most obvious pairing, but the NFL and Paramount are bringing the two worlds together with a brand-new collection designed to appeal to fans of all ages.
Launching across the UK, France, Spain and Germany, the NFL x SpongeBob SquarePants collection combines the iconic NFL branding with characters and designs inspired by the much-loved Nickelodeon series.
The collaboration arrives ahead of the 2026 NFL London Games and is the NFL’s sole licensed character partnership for its 2026 EMEA games, giving families and younger fans a new way to connect with the sport.
A SpongeBob Collection for NFL Fans of All Ages!
Created and manufactured by youth sports apparel specialists Outerstuff, the collection brings together SpongeBob’s colourful, playful personality with the energy of American football.
The range includes a selection of clothing for adults, young people, children and babies, making it possible for the whole family to get involved.
For adults and young people aged 8–20, the collection features:
- Fashion jerseys
- Varsity jackets
- Hoodies
- T-shirts
Younger fans aged 4–7 can choose from SpongeBob-inspired hoodies and T-shirts, while newborns and infants are catered for with a selection of baby vests.
The designs aim to balance playful graphics with more fashion-focused pieces, combining the nostalgia of SpongeBob SquarePants with the growing global appeal of the NFL.
For longtime SpongeBob fans, the collection also offers a nostalgic twist, while younger football fans can discover the characters of Bikini Bottom through one of the world’s biggest sporting leagues.
When and Where Can You Buy the NFL x SpongeBob Collection?
The new collection launches today, Wednesday 30 September, ahead of the European NFL game schedule.
Fans will be able to find the collection at NFL Shop pop-up locations in the UK, France, Spain and Germany during game week in each market.
The collection will also be available online from Thursday 1 October.
For more information and the latest NFL merchandise, fans can visit the official NFL Shop.
SpongeBob Meets the NFL!
The collaboration brings together two hugely recognisable brands with audiences spanning multiple generations.
“At the NFL, we love SpongeBob SquarePants and we know so many of our fans of all ages feel exactly the same way,” said Salha Latif, Vice President, International NFL Consumer Products and Licensing.
“We’re pleased to bring SpongeBob SquarePants and NFL brands together in a playful, fun, fashion collection.”
Ruth Henriquez, Vice President, Products & Experiences, EMEA, Paramount, added that SpongeBob has had an enduring influence on fashion and culture around the world, making the franchise a natural platform for creative collaborations.
The collection also arrives at a time when the NFL is continuing to expand its presence across Europe, with six regular-season games taking place across London, Paris, Madrid and Munich.
SpongeBob SquarePants: From Bikini Bottom to Global Phenomenon!
Since first premiering on 17 July 1999, SpongeBob SquarePants has grown far beyond its original animated series.
Created by Stephen Hillenburg, the series follows SpongeBob, an endlessly optimistic sea sponge, and his friends as they navigate the often chaotic world of Bikini Bottom.
Over the years, the franchise has become a major part of global pop culture, spawning movies, merchandise, memes, a Tony Award-winning Broadway musical and countless collaborations.
According to Paramount, SpongeBob SquarePants is seen across more than 180 markets, translated into more than 30 languages, and reaches more than 90 million total viewers every quarter.
The character’s instantly recognisable visual style and huge multigenerational following make the NFL collaboration particularly suited to the league’s growing family audience.
For more on SpongeBob SquarePants and the wider franchise, visit the official SpongeBob website.
The 2026 NFL Europe Games!
The collection launches just days before the first of six regular-season NFL games being played across Europe.
The 2026 schedule includes:
- Sunday, 4 October
Indianapolis Colts vs Washington Commanders — Tottenham Hotspur Stadium, London - Sunday, 11 October
Philadelphia Eagles vs Jacksonville Jaguars — Tottenham Hotspur Stadium, London - Sunday, 18 October
Houston Texans vs Jacksonville Jaguars — Wembley Stadium, London - Sunday, 25 October
Pittsburgh Steelers vs New Orleans Saints — Stade de France, Paris - Sunday, 8 November
Cincinnati Bengals vs Atlanta Falcons — Bernabéu Stadium, Madrid - Sunday, 15 November
New England Patriots vs Detroit Lions — FC Bayern Munich Arena, Munich
With games taking place in four major European cities, the SpongeBob collection gives fans another way to celebrate the NFL’s expanding presence across the continent.
Whether you’re heading to a game, supporting your team from home or simply grew up watching SpongeBob, the collection offers a colourful new way to combine two very different corners of pop culture.
