Moschino SS16

Jeremy Scott’s fourth collection for Moschino could be described as “Construction Chic”. The designer’s latest show saw hi-vis jackets and car wash-inspired prom dresses amongst the brightly-coloured ensembles which dominated the catwalk. A hint was given when those lucky enough to be invited to the highly-anticipated show, received their invitation on hard hats.

Through caution tape and road signs ranging from a ‘no heels’ symbol to ‘Clothed for repairs’, Jeremy Scott went to extreme lengths to glamorise the extremely unique theme of his collection. It wasn’t just the impressive runway which caught people’s attention, the puns were imprinted onto the clothes as well. On the back of a trench coat read “Caution: Open trench”, and traffic light dresses simply read “Shop”.

It opened with the construction theme, where the supermodels donned 80s style cropped hair, collarless suits and pussy-bow blouses, accessorised with traffic cones, hard hats, and toolboxes as handbags.

When the car wash began (a real one obviously), the Power Puff girls appeared on dresses, swimsuits and handbags. The Telegraph described this is as “ticking off the cultural commodification box” which is something Jeremy does not shy away from – you just have to look at his previous collections of Fast Food and Barbie themes, which sold incredibly well.

Through bubbles and giant striped brushes, the audience saw tassles, feathers and 50s prom dresses, where some were emblazoned with tail lights on the back. It certainly wasn’t a boring show, the collection was not only outlandish but was entertaining and well thought-out.

Windex iPhone cases were on the seat of everyone who attended. These went on sale straight after the show and are now, of course, sold out; proving the enormous frenzy and desire which surrounds whatever the Moschino machine produce. Jeremy Scott exceeded everyone’s expectations for SS16 and the hype for this collection, as it becomes available, will no doubt live up to the popularity that the Italian fashion house has witnessed before.