Monzo, the UK’s largest digital bank, announces the launch of its ATMmm – an exclusive hot coral pop-up ATM that will dispense Greggs Sausage Rolls and Vegan Sausage Rolls, for free!
For one day only, the one-of-a-kind ATM – painted in Monzo’s distinctive hot coral- will appear on Grainger Street, Newcastle-Upon-Tyne, the hometown of Greggs. The pop-up will be open between 9:30am-5:30pm on Thursday 18th July.
Every 100th customer to use the ATM will receive a special treat—a £50 Greggs High Roller gift card, courtesy of Monzo and Greggs.
It comes as Monzo’s data reveals that 2.3 million customers together spent over £70m on Greggs in 2023. Since launching the newly extended subscription plans, over 80,000 Monzo customers have received a free Sausage Roll treat!
As part of its brand campaign, Money never felt like Monzo, the activation sees two bespoke ATMs placed side-by-side. One is a regular ATM, with an ‘out of order’ message on-screen. On the right will be a hot coral ‘ATMmm’, which will give users the option to select either a Sausage Roll or Vegan Sausage Roll to be dispensed, for free.
For those unable to make it to the Newcastle event, there’s no need to worry as Monzo customers nationwide can still enjoy a free weekly Greggs treat by signing up for Monzo Perks or Max; which offer benefits like a top Instant Access Savings product (4.6% AER), an Annual Railcard and the best of Monzo’s money management tools. Monzo Max also includes comprehensive worldwide travel and phone insurance and Personal UK & Europe breakdown cover – provided by RAC.
AJ Coyne, Monzo’s VP of Marketing comments:
“Monzo customers love Greggs, so much so they’ve claimed over 80k free sausage rolls since we launched Monzo perks and Monzo Max. What better way to celebrate our partnership than with a world-first ATMmm machine which dispenses sausage rolls, another great reminder that money really does feel different with Monzo.”
Hannah Squirrell, Greggs’ Customer Director added: “Our partnership with Monzo rewards thousands of customers across the UK with a free Greggs treat every week. That’s why we’re excited to be launching the world’s first-ever Sausage Roll dispensing ATM in Newcastle giving passers-by the chance to withdraw a freshly baked freebie, and yet another reason to bank on Greggs!”
The activation was created with London creative studio – Uncommon – who recently launched Monzo’s first above-the-line advertising campaign in over 5 years ‘Money Never Felt Like Monzo.’
To find out more about Money Never Felt Like Monzo and Monzo , visit https://monzo.com/current-account/plans
