From tomorrow, fans of Michael Bublé can download an augmented reality version of the Canadian hitmaker, giving them the ability to take selfies and videos with a 3D video avatar of the singer on their smartphones.
O2 staged a hi-tech film shoot with the multi-platinum-selling singer ahead of his gig at The O2 on Saturday 29 September. Volumetric 3D capture technology consisting of an array of 106 high resolution and infrared cameras recorded the shape and detail from every angle, to create a fully 3D video avatar of Bublé that gives a true representation of his real life actions.
It is the first time fans have been able to get such a life-like interaction with a music star, with Bublé one of the first to ever be filmed using volumetric technology, in one of only two studios in the world.
Fans can pose with the Bublé avatar as they would in real-life, via a choice of four unique experiences. After appearing in a puff of smoke on the smartphone screen, the avatar either beckons you over, kisses you or proposes on one knee (with a twist..). The avatar can also be pivoted, scaled and rotated depending on the surrounding environment, meaning everyone can get the perfect shot ready to upload to social media, whether at home, at work or at Saturdays gig.
Michael Bublé said: “I’ve been working with O2 to bring something totally new and unique to my fans. From tomorrow, you’ll be able to take a selfie with me – at home, at work or in the pub – using the latest augmented reality technology. All you need to do is download The O2 app and snap away. It’s nearly as good as the real thing – I can’t wait to hear what everyone thinks!”
When uploading pictures of themselves with Michael Bublé to social media, people are encouraged to use the hashtag #O2Live.
The O2 app can be downloaded or updated from both the Play and iOS app stores from Friday 28th September. Fans will have access to one of the experiences and can then opt to download the remaining experiences, while a special video will be made available following Saturday’s gig.