Men’s Health, the UK’s best-selling menâ€™s magazine and largest menâ€™s magazine in the world, has launched into the UK vitamin sector with it’s new sub-brand Men’s Health Lab.
With the UK menâ€™s vitamin sector currently offering only a limited range and few individual products targeted specifically at men, the Menâ€™s Health Lab range is perfectly placed to deliver a wider and more relevant choice of vitamins to health-conscious men under a trusted global brand.
Benefiting from Menâ€™s Health long-standing expertise in health, lifestyle and nutrition, the comprehensive range has been scientifically designed together with healthcare specialists, Omega Pharma, to support the specific needs of every man, with every product having a unique benefit vs. other products in the market.
The range consists of eight different products and is segmented across three core benefit-led categories making it easy for consumers to navigate and shop:
Wellbeing – Multi-Fit & Body Defence
Energy – Energy Release & Active Recovery
Performance – Vit D3 Max, Mental Focus, Cardio Health & Joint Endurance
At the launch of the new product range, Alun Williams, Group Publishing Director, Hearst-Rodale, said: â€œMenâ€™s Health is regarded as a trusted expert in health, lifestyle and nutrition for men. We always look for ways of how we can enhance menâ€™s performance in all areas of their lives, so offering a relevant range of vitamins, seemed like the natural next brand extension.â€
Stuart White, Marketing Manager, Omega Pharma, added: “We’re truly excited to partner with Hearst-Rodale to launch Menâ€™s Health Lab Vitamins. We have worked closely with the team at Men’s Health to create a bespoke range of vitamins using expertly sourced high-grade ingredients and unique product formats to ensure the final product is perfectly suited to helping men lead a healthy lifestyleâ€
For more information and to view the entire range, visit http://www.menshealth.co.uk/vitamins. To keep up to date on Twitter, follow #ReleaseYourBest
The range will be available in all good retailers, including Boots.