MEN FIND IT MORE CHALLENGING THAN WOMEN TO MAKE HEALTHIER CHOICES IN SOCIAL SITUATIONS

New research by WW (Weight Watchers Reimagined) reveals eight in ten men find it hard to lose weight because they are find it more challenging to order healthier food options when they go out.

The global survey sheds new light on health and wellness in the UK and across the globe. With 87% of the 2,000 UK respondents polled saying they are determined to be healthier in 2019, setting goals from weight management and getting fit, to spending less time on social media in order to improve their physical, mental and emotional health. However, the results highlight that the nation’s men may find it harder than women to make progress on goals to improve their physical, emotional or mental health.

Support is one of the biggest factors for both men and women in the UK getting healthier. More than half of men (56%) say they need a partner to motivate them, compared to around 40% of women. Surprisingly the motivation for 60% of those in the UK is driven most by pressure they put on themselves to look or feel a certain way rather than what they may feel from bloggers and celebrity influencers (27%) or other forms of media, such as magazines or TV (25%).

The study, which supports WW’s vision in becoming the world’s partner in wellness, shows 80% of Brits claim that despite their best efforts, they never feel like their mind and body is as healthy as they want it to be. This was particularly evident with male respondents with 55% having attempted diets or eating plans in the last two years and 40% trying mindfulness activities to improve their mindset.

With millions of members around the world, has been recognised once again by health experts in the 2019 Best Diets rankings released today by U.S. News & World Report. WW retained the #1 spot for both “Best Diet for Weight Loss” and “Best Commercial Diet” for the ninth consecutive year. The consecutive top rankings of the WW program are consistent with the decades of clinical evidence on the program’s effectiveness.

For more information, go to www.weightwatchers.com/uk

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