Global activewear giant lululemon has announced the opening of its 100th store across Europe, the Middle East and Africa (EMEA), with a landmark launch in Warsaw, Poland on 13 March.
The new location marks lululemon’s first-ever store in Poland and represents a significant step forward in the brand’s international expansion strategy.
A Major Milestone for lululemon in EMEA
The opening builds on lululemon’s steady growth across the region since debuting in London’s Covent Garden in 2014. Over the past decade, the brand has expanded its footprint to 19 EMEA markets, blending company-operated and franchise-run stores as part of what it describes as an “agile and considered” growth model.
The Warsaw opening comes via lululemon’s franchise partnership with Arion Retail Group, reinforcing the company’s strategy of entering new markets through carefully selected regional partners.
Earlier this month, lululemon also opened its latest company-operated store on High Street Kensington, marking its 13th location in London — a city that continues to play a key role in the brand’s European success story.
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Six New Markets in 2026
The milestone follows lululemon’s announcement last year that it plans to enter six new international markets in 2026 — the largest number of new market entries in a single year in the company’s history.
Alongside Poland, planned entries include:
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Hungary
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Romania
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Greece
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India
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Austria
This aggressive expansion highlights the brand’s confidence in growing demand for premium activewear and performance-led fashion across EMEA and beyond.
More Than a Store: A Community Hub
lululemon stores are designed to be more than just retail spaces. Across EMEA, they function as community hubs, hosting movement sessions, wellness activations and local events rooted in fitness and wellbeing.
The brand’s product offering spans technical apparel and accessories for yoga, Pilates, running, training, tennis, golf and everyday movement — combining high-performance innovation with elevated design.
Sarah Clark, Senior Vice President, EMEA, said the milestone reflects strong regional demand and significant opportunity for further growth.
With more than 30 global markets across North America, EMEA, Asia Pacific and China Mainland, lululemon’s expansion underscores its long-term international ambitions.
To explore lululemon’s latest collections and global store locations, visit the official website at https://www.lululemon.co.uk/.
Why This Matters for European Retail
The opening of lululemon’s 100th EMEA store signals continued resilience and growth in experiential retail. As consumers increasingly seek brands that blend performance, lifestyle and community, lululemon’s expansion strategy positions it strongly within Europe’s competitive activewear market.
With Warsaw now part of its retail network, and multiple new markets on the horizon, lululemon’s European journey is clearly entering its next chapter.
