Photo by Daniel Reche from Pexels

As the UK enters a new wave of lockdown men’s online fashion retailer, Jacamo investigated how men are coping and what the lasting effects could be to their mental health, good or bad. The nationwide survey* shows mental health issues have increased.

Men’s mental health has been affected for a number of reasons, but lack of freedom (33%) and not seeing friends and family (42%) are the biggest reasons to why men are feeling low, when asked to choose up too three from a list. With 69% saying they were happy before, 17% saying they think they will be sad after the lockdown ends and 33% think it will take some time before they feel like themselves again. Post lockdown, 31% agree they will find being back in social situations difficult.

However, it’s not all doom and gloom, the results reveal there has also been some positive impact. Almost half (47%) who have experienced a positive effect on mental health mention that spending more time with friends and family in their own home has been the reason for the positive effect during the lockdown

Over a third of UK men (35%) are increasingly coming out of their shells and voicing how they are feeling at least once a month. It can be concluded that by doing so, 19% of men are having more meaningful conversations with friends, family / partners who they do not currently live with. This is also evidential to those who have taken to virtual dating; finding that by connecting with love interests via video calls, 23% of UK men virtual dating during lockdown are talking on a deeper level than they would have previously.

For those who have done so in the past 2 weeks, talking about mental health has increased for a number of reasons; 26% have more time to consider and talk about it, 24% feel less embarrassed to talk about it now, 16% have seen more men talk about it during lockdown and 28% have noticed a difference in having their flatmates and family readily available to talk to.

However, a fifth (20%) of men still feel vulnerable when opening up about mental health. Being judged (16%) and not knowing how to start a conversation (16%) are the main reasons men don’t voice their thoughts.

In response, Jacamo is taking the ‘Jacamo Arm-in-Arms’ concept, its physical pop-up pub created to encourage conversation between men, into a virtual space. Renamed ‘Jacamo Arm’s Length’, the brand is inviting famous musicians, comedians, footballers and rugby players across the UK to open up and talk about men’s mental health in a new social series hosted by The Book of Man.


Martin Robinson, The Book of Man said;

“We are delighted to be working with Jacamo again after such a great experience with Jacamo Arm-in-Arms. With lockdown in place this is a very difficult time for everyone, putting a huge strain on people’s mental health which will no doubt continue as we try to rebuild our lives as it comes to an end. Being able to develop Jacamo Arm’s Length is a great way for us to do what we can to support people out there with some words of wisdom from some inspirational people. It will also be a very entertaining way to make sense of this crisis. We’re delighted to be part of this.”

Jacamo Arms Length is a four-part weekly series and will discuss how people are feeling during lockdown and how they might feel when they are allowed back out. Kicking off the discussions on 22nd May through @JacamoUK InstagramTV and YouTube, are English rapper Professor Green, comedian Russell Kane and CALM CEO, Simon Gunning.


Simon Gunning, CEO at CALM said: “Suicide is the single biggest killer of men under 45 in the UK, and the cause of death for 18 people every day. Now more than ever, despite being unable to come together with our friends and family in person, we can still be there for each other. That’s why we’re delighted to team up with Jacamo and The Book of Man. By working together in partnership we can continue to challenge the stigma surrounding men’s mental health and let people know that we are here should they need us. CALM’s free and confidential helpline and webchat are available from 5pm to midnight, 7 days a week providing practical, anonymous and no-judgemental support and advice, whatever you’re going through.”

By partnering with CALM (Campaign Against Living Miserably) Jacamo is pledging to raise over £15,000 to help them to help others during these uncertain and unsettling times. The charity has experienced a record surge in demand for its helpline services, answering over 19,000 calls and webchats, and directly preventing 80 suicides since lockdown. £8 can answer one potentially life-saving call.

All profits from the sales of the Jacamo bestselling own-brand hoodies will go to CALM for the duration of the campaign. The hoodies are available from size small to 6XL in a variety of colours, from Thursday 21st May; https://www.jacamo.co.uk/shop/c/jacamo-charity-hoodies


Donations can also be made through the Jacamo Arms Length tip jar; https://tip.wearetipjar.com/p/jacamo


Kenyatte Nelson, Chief Brand Officer for Jacamo, commentedAs a brand, Jacamo really listens to its audience. Recently we’ve learnt so much from them such as them wanting a safe space or platform to open up, and to find ways to not have the feeling of judgement. This has formed a huge part of our thinking for the future of our brand, so that we can be here to support men. Working alongside both The Book of Man and CALM only heightens this mission. I encourage men to get involved in these discussions, especially during these testing times.”


To join the conversation, go to Jacamo YouTube channel or @JacamoUK Instagram from 22nd May at 6pm.


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