Liquid I.V. Launches in UK in Time for Spring

Already the top-selling powdered hydration brand in the UK, Liquid I.V. has finally landed in London, ready to hydrate the nation ahead of the warmer seasons.

As a nation notoriously bad at prioritising that all essential H2O, Liquid I.V. has introduced a great tasting electrolyte powder mix to the UK, conjuring up the ultimate hydration hack for those seeking more effective ways to top up.

Stats suggest that 80% of Brits do not drink enough water, with almost a third forgetting to drink altogether. Concerningly, 1 in 10 regularly go an entire day without drinking a single drop, while almost 1 in 5 claim to be just too busy to keep themselves hydrated.

In spite of these numbers, almost half now deem themselves ready to place hydration at the forefront when it comes to wellness practices this year, and Liquid I.V.’s food supplement arrives at the perfect time.

The food supplement is scientifically formulated to deliver enhanced hydration, helping to restore electrolyte balance lost through exercise, sport, head, and an active lifestyle. It contains 7 essential vitamins and minerals – B3, B5, B6, B12 and Vitamin C, Sodium and Potassium. The product comes in convenient single-serve sticks for dilution in 500ml of water, making it easy to consume wherever the day might take you – whether you’re on the go, mid-workout, working through a hot day, travelling, or simply quenching your thirst in a delicious fruity way.

Jostein Solheim, Unilever Health & Wellbeing CEO, comments:

“It’s clear the UK consumers are ready for a science-backed product like Liquid I.V. given that hydration is the country’s leading wellness trend, which is why we are bringing the brand across the pond. We’ve learned from the success in the US and adapted these insights for the UK so that we can support the British consumers on their wellbeing journey.”

Liquid I.V.’s Hydration Multiplier is vegan-friendly, gluten-free, contains no artificial colours or sweeteners, and comes in three new flavours: Lemon Lime (a sunny mix of citrus flavours that is equally zesty and refreshing – a fan favourite), Strawberry (tastes of ripe juicy strawberries topped with decadent notes of whipped cream), and Passion Fruit (a refreshing flavour, inspired by Hawaiian lilikoi with hints of honey and berry).

Liquid I.V.’s Hydration Multiplier is now stocked in Sainsbury’s, Boots, and Amazon. You can read more about Liquid I.V. here.

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