Lavazza is proudly marking its 10th anniversary as the Official Coffee of Ascot and Royal Ascot at its Flagship Store on Great Marlborough Street from 16th May to 17th June, with a visit from some of the Ascot Greencoats at the Lavazza Flagship Store in the West End – and some delicious event-inspired additions to its menu.
The globally renowned Italian coffee brand’s flagship store will be celebrating in true Royal Ascot fashion, playing host to Ascot Greencoats wearing their distinctive livery of forest green coats with gold facings. The Greencoats serve a vital purpose at the highly anticipated annual event, as the ceremonial guard for His Majesty The King and other members of the Royal Family.
This milestone marks a decade of a successful collaboration which has brought the finest Italian coffee experience to one of the most prestigious events in the British social calendar. In celebration, Lavazza and Ascot have announced an extension to their legacy partnership, ensuring that visitors will continue to enjoy not only world-class horse racing but also the best of Italian coffee culture.
From 16th May to 17th June, Lavazza will be serving a selection of Ascot inspired coffees and sweet treats, including the ‘Royal Crumble Gelato’, at its London Flagship store in the West End.
For those attending Royal Ascot, guests are invited to visit the two Lavazza Popups as soon as they arrive, the Cedar Tree Café in the Queen Anne Enclosure, and Miss Andretti in the Royal Enclosure, where the first 30 coffees ordered every day during Royal Ascot will be accompanied by a complimentary slice of cake created for this occasion by Ascot Chief Pastry Chef and Master Pâtissier, Eric Lanlard.
Massimo Pepe, General Manager & Regional Director UK & Nordics, says:
“We are thrilled to celebrate this significant milestone with Ascot and we’re looking forward to Royal Ascot 2024 and beyond. Our partnership over the last decade has been a wonderful journey of blending the best of Italian coffee culture with British heritage. We look forward to continuing our collaboration and the renewal of our Official Partnership is testament to this.”
Founded in Turin in 1895, Lavazza has been owned by the Lavazza family for four generations, with a focus on offering the best coffee possible through every aspect of the supply chain. It makes for the perfect partner for one of the most anticipated events of the social calendar, Royal Ascot, with its unique blend of sports of the highest quality, and effortless fashion and style.
Royal Ascot will take place between 18th and 22nd June. You can celebrate with Lavazza at the Flagship store between 16th May and 17th June at 23-24 Great Marlborough Street, London W1F 7HU.
