LALIGA ROLLS OUT RED CARPET IN LONDON AND MULTIPLE CITIES AROUND THE WORLD TO CELEBRATE ElClásico SHOWPIECE

LaLiga has rolled out the red carpet for ElClásico in seven iconic locations around the world to celebrate the biggest match in world football, FC Barcelona vs Real Madrid, Saturday 24th October at 3pm BST.

FC Barcelona and Real Madrid clash for the 181st time in LaLiga this weekend and the special LaLiga ‘Red Carpet’ installations symbolise the invitation to the world to watch ElClásico, with the message of LaLiga invites you to the gala premier of the season.

ElClásico is known as the fiercest rivalry in world football and LaLiga’s installation highlights the passion and intensity of this fixture, embodied within their message #YouHaveToLiveIt (in Spanish: #HayQueVivirla).

The seven Red Carpet locations were carefully selected for both their prestige and entertainment, two characteristics synonymous with both ElClásico and the two clubs, FC Barcelona and Real Madrid.

The iconic locations of the striking ElClásico Red Carpet includes seven cities across six continents: Sydney Opera House – Sydney (Australia), Red Fort – Delhi (India), Navruz Palace – Dushanbe (Tajikistan), Tower Bridge – London (United Kingdom), Place du Souvenir Africain – Dakar (Senegal), The Vessel at Hudson Yards – New York City (United States of America) and Torre del Reloj – Cartagena des Indias (Colombia).

Speaking about the campaign, Keegan Pierce, UK and Ireland delegate, said: “ElClásico is one of the main fixtures in LaLiga’s calendar, so it’s great that LaLiga is rolling the red carpet out here in London. This ElClásico is going to be like no other with sadly no fans in the stadium, but we know the entertainment and drama on the pitch will keep fans glued to the TV.”

Javier del Río, LaLiga Global Network delegate, also added: “ElClásico is not only the biggest fixture in world football, but also one of the biggest events in both the sporting and entertainment calendar. And where better to roll out the red carpet for ElClásico than in London – a diverse city full of culture, history and passion, with football at the very heart of it.”

All the installations can be viewed on LaLiga social channels here:

Instagram: Instagram.com/LaLiga

Facebook: facebook.com/laliga

Twitter: Twitter.com/laliga

ElClásico returns to television screens on Saturday October 24th at 3pm BST as FC Barcelona host Real Madrid. Fans in the United Kingdom will be able to watch the game on LaLigaTV, Sky channel 435, starting at 3pm BST

Featuring ALL live matches from Spain’s top flight, LaLigaTV is available from £5.99 to Sky UK and Virgin customers across the UK, as well as via streaming on the Premier Player app. To sign up, visit premiersports.com. To follow LaLigaTV on Twitter, visit www.twitter.com/LaLigaTV.

At the seven Red Carpet locations, there will be additional activity taking place in the cities, including football freestyler performances and the hosting of live El Clasico watch parties at local drive-in cinemas, sports bars and giant public screening spaces.