Kim gives Yeezy’s 350s a boost

Kim Kardashian and Kanye West certainly know how to draw attention. The most high profile couple in the world are the perfect pair to get people talking, due to their incredible following on social media. This could be why Kanye left things to his reality queen of a wife to reveal the new colours in the Yeezy Boost 350 collection.

Kimmy K took to Instagram, obviously, to show off her personal collection from her husband’s stylish footwear line. She is his biggest fan, after all. Her assortment of the shoes includes four pairs of 350s and three pairs of the 950 boot. But Kim revealed something subtly to us all in the show-off snap; two of the four pairs of the 350s are in new colourways of baby blue and a light grey as debuted by Kourtney two days ago – it wouldn’t be a Kardashian fashion plug without the support of a sister.

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The sole of the grey pair appear to have a glow in the dark effect, making the product even more desirable for everyone with an eye for outlandish shoes. It could just be a green tinge on the shoes, which would be an interesting choice from ‘Ye, but it will undoubtedly deter people from these highly anticipated sneakers.

These may be the new colours tipped for release on November 14th, so of course they had to be revealed on Kim’s favourite social media channel. Kanye using Kim’s online presence as a marketing platform guarantees that these shoes will be seen by all, giving the trainers ultimate exposure to the world – power couple or what? The sneakers will most likely sell themselves thanks to their exclusivity and popularity amongst the Kardashian klan and their A-list pals.

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