Keep It Clean & Tidy


Firstly, let me start by saying that I’m not a ‘fashionista’. I’m a man who believes that he dresses with a certain sense of good style. I’m comfortable in what I wear and so should you.

I’m not into skinny jeans, shoes with no socks and all that malarkey. But whatever your style – make sure you feel comfortable and assured, whilst sporting your sartorial getup. If you remember one thing from me, it’s this – it’s not what you wear, it’s how you wear it. (Unless it’s bloody flip flops in the city, but that’s for another time).

Before I share with you my words of acquired wisdom about style, fashion, etiquette, attracting members of the opposite sex, or same sex for that matter, let me start with the basics.

I have many young people sending me sparkling CVs and portfolios (I own an advertising agency) and then they come in for an interview, looking like an extra from Game Of Thrones. Fingers that have been chewed to the bone (did they skip breakfast?) and dirt under nails like they’ve been digging for gold. Even the ones who don’t bite their nails and have a good sense of dress seem to think it’s okay to sit in front of your potential future boss wearing white shirts with yellow patches under the armpits. Let me tell you – it’s so not okay.


Then there’s the shoes. I’ve been on the tube and seen lots of young men with hair gelled up akin to Harry Styles, posing on the train as though they’re auditioning for a Tony & Guy commercial. All looks well until you pan down to the shoes. I hate dirty shoes, it’s unacceptable. Now you may think I’m moaning and being far too facetious but guess what, I and many people like me are your future employers. We can open doors for you with a click of a finger but why should we when you can’t even be bothered to grab a Kiwi sponge and polish your shoes?

As employer, I have to carefully think about how my clients are going to perceive me and my company when I hire someone to handle their account. I’ve heard similar horror stories from other employers too. There was one friend who owns a PR agency who had someone come in for an interview at 10am and was turned away at the reception as they wreaked of bad body odour.

Like I said at the beginning when I said let’s start at the basics:

  • Give your shoes, trainers, boots, Emus and whatever you fancy putting on your feet, a quick wipe with a damp cloth and then a little polish. They will look good and also last longer.
  • Take a little pride in your appearance and how you present yourself. People don’t just look at your grades and CVs anymore. The little details of how you carry yourself can give the biggest signals of who you are.
  • Remember. It’s not what you wear, it’s how you wear it.

Now that’s out of the way, we can get to the really cool stuff. I’m going to be giving hints, tips and advice on gentlemanly issues. Feel free to drop me an email at if you have any questions.

Trent Payne / He Is Dapper


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