Joy Anonymous has announced his new track “Champions”, released on 22nd May through his label From Concentrate.
The track has been picked up by Spotify New Music Friday and received radio previews from BBC radio 1’s Huw Stephens, Jack Saunders and Jess Izzat.
“Champions” is a bolt of positivity, a hymn to loving and believing in yourself. It’s perfect pop – infectious, hands-in-the-air and sincere. The track is a celebration of the human spirit and is especially resonant in these current times.
Linking up with the Nordoff Robbins charity, Joy Anonymous has set up a Go Fund Me page alongside the release of “Champions”, and donations will go to the Nordoff Robbins music therapy charity.
Fans will be invited to send in voice notes and anecdotes to Joy Anonymous, praising a champion in their world in these times of isolation. These will then be mixed into personalised versions of the track and can be sent to family and friends. A few high profile musicians / celebrities are already on board with this to kick start the campaign.
The fundraiser is now live: https://www.gofundme.com/manage/joy-anonymous-champions-challenge
Speaking about the record Henry (Joy Anonymous) says:
Joy Anonymous is an ever growing movement of people and with that we want to make our world even more inclusive.
“Champions” was written during this isolation time and with the personalised versions, we hope to truly connect people and thank every one from frontline workers, to families at home educating each other and observing the rules. We share the same values as Nordoff Robbins – and it is a true pleasure to team up with them for this fundraising campaign.
In these times we want people to find Joy in the things that bring real value to their lives by showing what brings joy in ours.
What is Joy Anonymous ?
Joy Anonymous comes from the idea of other such anonymous groups (AA, NA etc.) but instead of sharing difficult experiences it is addressing hardship in life through people’s ability to express JOY. After going to various Anonymous meetings I realised the most powerful moment for me was when people have the bravery and confidence to share with a group of people what they are going through both positively and negatively, and noticing the effect it has on the other people in the room. Others often feel a sense of community or even just by hearing others explain what they are going through, they themselves begin to get the confidence to express what they are going through. So why not the same with the joys in our lives? in our meetings we try to express the joys that have happened in our days no matter how big or small, and by doing this hope that others can start noticing the joys in their lives. Joy does not necessarily mean happiness, it is embracing all emotions and not being ashamed to feel what you feel. music is just one language we use to express this but it
is a universal one and very powerful, so it’s a good place to start. I want people to be able to realise that the small joys, the ones we may take for granted, are as important (if not more) than the big moments in our lives. It’s small steps that help tackle big problems and actually help you realise that the big problem wasn’t as big or important as you thought. Musically I want people to feel something when they hear our songs. Doesn’t matter what, just something because that is joy. It’s truly feeling something and nothing else. The reason why I want Joy Anonymous to have the same inclusive feeling as other anonymous groups is to let people feel like they are part of a community, because I feel that is missing today (particularly in the West). Without community we feel lost and like the world is against us. But if you start with the small steps of appreciating your feelings, you will always be part of Joy Anonymous.
Joy Anonymous has put out some of the most intriguing and genre-bending music of the last eighteen months. His first 2020 single “Get Over Me” was selected on Spotify New Music Friday, received plays on Huw Stevens, Jack Saunders & Izzat on BBC Radio 1.
More recently “Warm Bullet” was also picked for New Music Friday and received radio plays at Radio 1.
In his Count Counsellor guise, he was responsible for the incredible Celine Dion Remix that was a huge hit with DJs across the world, catching the ear of the likes of Switch and hitting legendary music store Phonica’s Top 50 Singles of 2018. Listen HERE. The track was picked up and played variously by Joe Goddard (Hot Chip), Monki, Joy Orbison and more. Previous releases have been played by Annie Mac, Huw Stephens and Mistajam on BBC Radio 1.
His production of South African popstar Toya DeLazy’s “Funani” and it’s incredible accompanying video which was premiered by Boiler Room. Watch it HERE. The two recently released Quawhe which showed yet another musical side to Joy Anonymous. This track was picked up by Spotify New Music Friday South Africa.
After renowned producer Switch (Major Lazer) reached out directly to him, the two plan to collaborate of a worldwide musical project that will see them visit Chennai, Jamaica, Liberia and Cape Town this year to record with local artists.
Please send 15-30 second messages into – firstname.lastname@example.org
Find the song here – https://open.spotify.com/album/4PQcQ5cTneHpRfo5lFmKzv?si=KCYH_o0iTDCh43ceF6MynA
GoFund me link : https://www.gofundme.com/f/joy-anonymous-say-thank-you-to-champions