The latest launch from instax is set to bring a wave of nostalgia, creativity, and connection to London this summer as the brand celebrates the arrival of the new instax mini 13 with an immersive, Y2K-inspired event designed entirely around one thing: duos.
Taking place at the iconic Truman Brewery, the one-day-only experience invites guests to step into a playful world of photo challenges, dance battles, and hands-on creative workshops—all built to showcase the camera’s new self-timer feature and its “better together” philosophy.
A Y2K-Inspired Celebration of Connection
The instax mini 13 event leans fully into early-2000s nostalgia, transforming Truman Brewery into a vibrant playground of colour, music, and interactive experiences. Guests are encouraged to bring their “selfie soulmate”—a friend, partner, or duo of choice—to fully take part in the day’s activities.
At the heart of the experience is the idea that the best memories are made together, with the instax mini 13 designed specifically for shared moments thanks to its enhanced self-timer functionality.
What to Expect on the Day
Attendees can look forward to a packed schedule of immersive activities designed to test creativity, spark competition, and capture unforgettable moments:
Duo Photo Challenges
Take on playful photography challenges designed to test timing, creativity, and collaboration.
Custom Charm Chain Workshop
Create personalised charm chains to accompany your printed instax memories.
Duets & Duels Dance Battles
Step into the spotlight for Y2K-style dance-offs and duo performances.
Live DJ Sets
A curated soundtrack of throwback and contemporary beats throughout the day.
instax Retail Pop-Up
Exclusive on-site shopping featuring the latest instax products.
- Date: Friday 26th June 2026
- Time: 12:00pm – 6:00pm (timed entry every 15 minutes)
- Location: Truman Brewery, Ely’s Yard, London, E1 6QL
- Tickets: £7 per person (book in advance)
Exclusive Camera Offer for Attendees
Visitors will also be able to get their hands on the new instax mini 13 with a £5 discount when purchased alongside their ticket.
Guests can:
- Pre-order the camera and collect it on arrival
- Or purchase directly at the instax retail pop-up
Stock is limited, and availability is expected to be high due to demand.
Learn more about the product range on the official site: instax UK official website
Good to Know Before You Go
- Estimated visit duration: 1+ hours
- Age restriction: 16+ (under 16s must be accompanied by an adult)
- Timed entry applies—arrive at your allocated slot
- Tickets are non-refundable
- Owning an instax camera is not required to attend
Full terms and conditions and booking details are available here.
Why instax Is Leaning Into Experiential Culture
The launch reflects a wider shift in how brands are connecting with audiences—moving beyond traditional product drops and into immersive, shareable experiences. With its focus on creativity, nostalgia, and social interaction, the instax mini 13™ event is designed to be as photogenic as the camera itself.
As experiential marketing continues to dominate youth culture, this Y2K-themed activation places instax firmly at the centre of the conversation around memory-making in the digital age.
About instax
instax is known globally for its instant photography cameras and film products, helping users capture and print real-life memories in seconds. The brand continues to evolve its product range while celebrating analogue-style creativity in a digital world.
Learn more: instax UK
