Eating the right amount of protein can make all the difference when building muscle and losing weight (20-30g, 30-60 minutes post gym session, to be precise!). Taking the hassle and guess work out of post-workout nutrition – and packing the protein and convenience in – Iceland and Myprotein are piloting the world’s first frozen protein meal vending machine in a Fitness First gym in Wigan on the 24th of May; with a view to roll-out more if the pilot is deemed successful in Fitness First gyms nationwide.
No more measuring how much protein to eat for ultimate muscle building and recovery, the machine will sell a range of 10 frozen Myprotein meals, each containing the ideal 20-30gms or more of protein needed to build muscle. Gym goers simply need to pick the meal of their choice and pop it in the microwave once home to help refuel, build muscle and recover – with ultimate convenience. From just £5.00 – £5.50 per meal, they’re super affordable too. Meals stocked in the machine will include:
- Pulled Pork Mac & Cheese (£5.00, 350g, over 30g protein, low calories)
- Chicken Tikka (£5.00, 350g, 34g protein, 320 calories)
- Katsu Chicken (£5.00, 350g, 28g protein, under 600 calories)
- Halloumi Breakfast (£5.00, 350g, 20g protein, 316 calories)
- Bolognese Pasta (£5.00, 350g, 39g protein, under 500 calories)
- Beef Lasagne (£5.00, 400g, 36g protein, low calories)
- Peri-Peri Chicken (£5.50, 550g, 59g protein, under 550 calories)
- Meat Feast Pasta (£5.50, 550g, 61g protein, under 650 calories)
- Singapore Noodles (£5.50, 550g, 46g protein, less than 550 calories)
- Jerk Chicken (£5.50, 500g, 34g protein, low calories)
Not a Fitness First member? No problem! Gym-goers can enquire in-club for a complimentary one-day guest pass to be in with a chance to try-out the Iceland Myprotein vending machine coming to Fitness First! And because reducing waste is more important than ever, each Myprotein meal comes in reusable packaging, helping gym-goers do their bit for the environment too.
“Iceland is proud to expand its existing brand partnership with Myprotein, and work together with Fitness First, to bring people quick, easy and nutritious protein-packed meals that support them in living a healthy lifestyle. When we came up with the idea, we just knew we had to trial it. We can’t wait to see the machines rolled out across many more Fitness First locations very soon!” said Andrew Staniland, Group Buying Director at Iceland Foods & The Food Warehouse.
“We are thrilled to announce our exciting collaboration with Myprotein & Iceland. This unique partnership will provide our members with convenient access to both fitness facilities and nutritious meals, supporting their busy lifestyles and fitness journey!” said a spokesperson from Fitness First.
CEO and Founder of Mother, Phil Davison also said: “We’re incredibly excited to be supporting Iceland and Myprotein on this new venture. It’s a testament to the smart vending machine category that brands like Myprotein are now actively using vending to help reach new customers and build their brand awareness. The Myprotein smart vending machine is a perfect fit for gym environments and we’re thrilled to see it launching in Fitness First where we’re sure its members will love the solution. The interactive user interface, cashless and mobile payments, product filtering, nutritional information, product animations and special offers all contribute to what customers are demanding nowadays – a modern day digital retail experience.”
For more information on the Myprotein meals, head to Iceland.co.uk.
