HYUNDAI MOTOR UK PARTNERS WITH ELITE MODEL MANAGEMENT FOR FESTIVAL TOUR

Hyundai Motor UK partners with the world’s leading model agency, Elite Model Management, to support its prestigious annual modelling contest: ‘Elite Model Look UK 2016’.

Throughout the summer, Elite London will drive across the UK using a pair of Hyundai Tucsons to recruit members of the public for the Elite Model Look UK competition. The team will visit various UK music festivals, and the Hyundai Tucsons will be used as the meeting point at each event where the public can sign up to the modelling contest.

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During the UK tour, Elite and Hyundai will be running social media competitions to win VIP tickets to Eastern Electric Music Festival on the 6th of August and to a prestigious London Fashion Week show in September. For more details, follow #ElitexHyundai on Twitter!

“2016 marks an exciting new chapter for Elite Model Look UK, working with one of the most dynamic automobile brands with global appeal, Hyundai,” said Josh Challans, Head of Elite Model Look UK. “With their support, we will be at some of the coolest music festivals in the UK. We can’t wait to see what these new scouting locations have to offer.”

Once Elite’s model scouts have visited the key locations across the UK, successful candidates will be invited to a Model Casting in London. Those selected from the Model Casting will then go on to a Bootcamp and Final, which will take place at a secret location in London during the last week of August. The winner will become Elite London’s ‘New Face’ and will receive a three-year modelling contract. They will also go on to compete in the Elite Model Look World Final planned to take place in Prague in November.

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Tony Whitehorn, Hyundai UK’s President, and CEO commented: “We are delighted to support Elite London this year for its world-famous modelling contest. Hyundai vehicles are well known for their style and great design, and I hope that the Elite team will enjoy driving the Tucsons up and down the country during the search to find their ‘new face’ for 2016. This partnership is a great opportunity for us to engage with a younger audience, and I’m thrilled that Hyundai can play a part in what will be a life-changing experience for the lucky winner.”

The Elite London team will visit the following locations:

3rd/4th June – X FESTIVAL – CARDIFF

11th June – WILDLIFE – BRIGHTON

23rd/24th July – SECRET GARDEN PARTY – CAMBRIDGESHIRE

29th/31st July – Y NOT FESTIVAL – DERBYSHIRE

6th August – EASTERN ELECTRIC – KNEBWORTH

19th – 21st August – GLASS BUTTER BEACH – WALES


The All-New Hyundai Tucson, priced from £18,995, is a compact SUV and has very quickly become Hyundai Motor UK’s best-selling model. It offers bold and athletic design, high levels of comfort and convenience and extensive use of new technology. For more information visit: www.hyundai.co.uk

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