It is estimated that 34 years of an average lifetime is spent staring at screens and as millions continue to work and seek entertainment from home, the increase in screen time has been significant for many.
With the UK spending 40% of their day watching TV and online streaming services during the first lockdown (not including work time spent looking at a computer screen) and the second lockdown just around the corner, our increased screen time is having a damaging impact on our eyes and health.
WALDO, the innovative eye care brand has today launched its Blue Light Glasses which have been specifically designed to block the highest frequency of harmful blue-light that comes with over-exposure to screens.
Anita Mistry, eyecare expert and WALDO’s in house optician, commented:
The benefits of WALDO’s new Blue-Light Glasses are numerous for wearers and include reduction of eye strain, sleep improvement and minimisation of risk of screen-induced headaches which are brought on by excessive consumption of blue-light through screen time. By reducing each of these symptoms, WALDO’s Blue-Light Glasses are able to empower wearers to partake in their daily activities without experiencing the negative impact of blue-light that comes with over-exposure to screens.
Full benefits of WALDO’s new Blue-Light Glasses include:
- Blocking 100% of blue light up to 410nm to reduce headaches, digital eye strain and improve sleep
- Providing 100% protection against UV-A and UV-B rays
- Adjustable acetate frames, made from renewable resources and biodegradable materials
- Anti-glare, anti-reflective and scratch resistant lens
In partnership with Sightsavers, WALDO will donate a pair of prescription glasses to someone in need for every pair of Blue-Light Glasses sold, as part of their Buy One, Give Vision initiative.
WALDO’s Blue-Light Glasses retail for £65 and are available in 13 styles/colours as well as four frame shapes, allowing users to choose the pair that best suits their personal style. Customers can use the virtual try-on function available via the WALDO website and each pair features a complimentary case and cloth.
Customers can purchase WALDO Blue-Light Glasses at www.hiwaldo.com and there is a virtual try-on function available on the website once you’ve chosen on a design.
For more information on WALDO, please visit www.hiwaldo.com or via Instagram @waldocontacts.