The month of the moustache is upon us, but with new looks come new challenges… Heinz Mayonnaise is coming to the aid of mo-growers this November, with the launch of its [Seriously] Good Mayo Mo’ Grooming Kit, as new research finds that mayo and other sauces getting in the mo’, provide one of the biggest challenges for ‘tache-growers.
Intended to clean-up, comb and style ‘taches back into shape, Heinz [Seriously] Good Mayo Mo’ Grooming Kit has arrived just in time, as Google searches for ‘moustache grooming’ have, on average, increased by 105% every November since 2020, with the month seeing many ditch their razors in favour of growing-out their upper-lip hair.
Whether growing out their bumfluff for the first time, or a veteran of the process, over two-thirds (67%) of ‘tache-growers agree that growing-out and maintaining the popular upper-lip style is ‘hard work’, with food in the ‘tache the biggest pet peeve amongst mo’ bros (43%), regularly cramping their style.
In fact, almost half (41%) have trouble with keeping it well-groomed, but despite all the trials and tribulations of caring for a moustache, half of ‘tache-growers (49%) – and over two-thirds of Gen Z mo’-growers (61%) – believe that it makes them ‘look cool’ and helps them to stand out in a crowd (23%).
Heinz’ limited-edition kit includes everything from a bespoke Heinz-branded comb to the silkiest of beard oils and freshest of wipes, for immediate use after consumption of its [Seriously] Good Mayonnaise, to ensure that even the messiest of mo’-growers make it through the month, effortlessly.
To be in for a chance of nabbing one of Heinz [Seriously] Good Mayo Mo’ Grooming Kits for free, ‘tache-lovers can head to https://www.heinz.co.uk/win/mayo-mo-kits from today, with Heinz pledging to donate £50 for each kit given away, to men’s health charities.
