Heineken and F1 host world’s first F1 drive-in experience

The Heineken 0.0 #NowYouCan Drive-In viewing experience on Sunday 5th July, at the Circuit Zandvoort, offered 100 fans and hospital workers in the Netherlands the chance to enjoy the return of F1 in a socially-distanced environment, whilst enjoying an ice-cold Heineken 0.0.

Hans Erik Tuijt – Director Global Heineken Sponsorships commented: “With sport gradually returning, and the first F1 race almost upon us, we wanted to help fans celebrate and socialise responsibly in a really fun and engaging way over a Heineken and to bring a bit of the Dutch Orange Army to the world too.”