Hard Rock International is celebrating its ongoing support of the LGBTQIA+ community during Pride Month, bringing to life the brand’s core founding mottos, “Love All, Serve All” and “All Is One,” while encouraging allies everywhere to “Love Out Loud.” Throughout the month of June, Hard Rock is releasing limited-edition merchandise and participating in special activations and fundraising efforts in support of Hard Rock Heals Foundation, the charitable arm of Hard Rock, along with local charities and nonprofit partners that work tirelessly to serve and elevate LGBTQIA+ communities.
“At Hard Rock, acts of service and authentic inclusion are engrained in our brand DNA and everyday mottos, ensuring that all Team Members and guests at our properties are treated with love and respect. As part of our commitment, we will continue to demonstrate allyship and amplify LGBTQIA+ voices in our local communities and around the world.”
Stephanie Piimauna, Senior Vice President and Chief Diversity & Inclusion Officer at Seminole Hard Rock
Partnership With Halsey
To kick off Pride 2023, Hard Rock has announced a partnership with GRAMMY-nominated, multi-platinum, genre-bending artist, Halsey – known for pushing creative boundaries, while influencing and impacting beyond music by advocating for important causes such as the LGBTQIA+ community. To celebrate the partnership and Pride Month, Hard Rock has pledged a minimum of $250,000 to the Human Rights Campaign and Outright International, via the Hard Rock Heals Foundation.
As part of the Pride Retail Collection, Halsey, who is a queer artist themself, has designed two co-branded Hard Rock x Halsey Signature Series Pride Edition T-shirts. Additionally, as part of the “Love Out Loud” campaign, Hard Rock will be hosting a private performance at Hard Rock Cafe London Old Park Lane, where the brand was founded. This VIP event will include a panel of notable guest speakers and an intimate performance by Halsey. Halsey will also donate special memorabilia to Hard Rock’s celebrated collection of more than 87,000 pieces, live during the event.
Following the private event at Old Park Lane, a special series of Halsey with String Ensemble Hard Rock Live shows will take place at Seminole Hard Rock Hotel & Casino Hollywood (June 24), Hard Rock Casino Northern Indiana (June 30) and Hard Rock Hotel & Casino Sacramento at Fire Mountain (July 2).
Limited-Edition Pride Retail Collection
In addition to the exclusive Halsey merchandise, Hard Rock is releasing a specially designed retail collection in honor of Pride Month, paying tribute to the brand’s “Love All, Serve All” and “All Is One” mottos. The uniquely designed, limited-edition merchandise, includes colorful Hard Rock t-shirts, bandanas, socks, cups, keychains and pins, of which a portion of proceeds will benefit LGBTQIA+ charities throughout the globe. The Pride 2023 retail collection is now available through July in stores and online at Rock Shops.
Cafe Activations
Pride is a global celebration and declaration of love, which is why participating Hard Rock Cafes worldwide will be hosting a variety of local activations to proudly “Love Out Loud” alongside the LGBTQIA+ community. Activations will range from live performances to local Pride menus, customized playlists and more. Hard Rock Cafe will also participate as a sponsor in several Pride parades across the US and Europe, including those in New York City, London, Copenhagen, and Nice.
Love Out Loud Suites & Hotel Activations
Hard Rock Hotel properties around the world are partnering with notable LGBTQIA+ figures in their local communities to create exclusive experiences including one-of-a-kind curated suites, unique food and beverage offerings, entertainment experiences, Pride playlists, and community fundraising events.
In addition, Hard Rock Hotels is working with street artists known for integrating LGBTQIA+ themes in their art, to create meaningful paintings in select local communities where Hard Rock operates.
More than 70 percent of the 87,000 pieces of authentic music memorabilia on display at Hard Rock properties are dedicated to LGBTQIA+ artists and iconic moments in music history.
Hard Rock Dublin
Hard Rock Dublin have teamed up with Irish born fashion designer Colin Horgan to create an unforgettable space that brings to life his personality and signature design features including hand-stitching, a sculptural effect headboard, sophisticated colour scheme and fun music background. In honour of this unique offering, Hard Rock Hotel Dublin are donating €100 for every booking over the period of a month from 20th June to Colin’s chosen LGBTQ+ charity, GCN.ie Gay Community News, a free information service paper and website for LGBTQ+ in Ireland.
- Love Out Loud Suite available to book between 20th June – 20th July 2023
- Book here: https://www.hardrockhotels.com/dublin/pride.aspx
Hard Rock Madrid
Hard Rock Madrid have partnered with Spanish comedian, screenwriter and YouTuber Carolina Iglesias, also known as Percebes y Grelos, to re-imagine the hotel’s Gold Suite with Terrace, creating an Instagrammable hotspot with her take on Pride. 40% of proceeds from bookings will be donated to local charity Fundacion Eddy, the first foster home in Spain for LGBTIQ+ young people who have been victims of violence, bullying or any form of LGBTIQphobia.
- Love Out Loud Suite available to book between 20th June – 20th July
- Book here via email: reservations@hrhmadrid.com
Hard Rock Marbella
Lastly, Spanish painter and sculptor JoGi will be bringing their signature bright colours, neon tones and iconic cartoon characters to Hard Rock Marbella, where €100 for each night the suite is booked will be donated to Ojala, a safe space created for members of the LGBTQIA+ community free of any discrimination.
- Love Out Loud Suite available to book from 28th June
- Book here: https://www.hardrockhotels.com/marbella/rooms-and-suites.aspx
For additional information on how Hard Rock supports the LGBTQIA+ community and diversity, please visit www.hardrock.com/dei.aspx. Information on Hard Rock Heals Foundation can be found atwww.hardrock.com/heals-foundation.aspx.
For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
