GROUND UP LAUNCHES FIRST-EVER BRANDED SNEAKER COLLECTION EXCLUSIVELY AT SNIPES

Ground Up International, a footwear company that produces shoes for Disney, Nickelodeon, Star Wars, and many others, is excited to announce the launch of its first-ever branded standalone sneaker collection, available exclusively at Snipes. Ground Up is thrilled to step into the sneaker industry independently stepping away from licensed footwear, introducing never-before-seen styles to all their fans.

Ground Up is taking this collection to new heights with its original all-new custom branded “UP” outsoles featuring bright paint splatter-like designs. The official Ground Up Bear which represents the brand, is making its debut in the collection, inspiring creativity and innovation. Ground Up’s new sneaker drop focuses on “Amplifying Your Colors”, inspiring kids to express their individuality. With bright colors and playful designs, each sneaker invites everyone to confidently show off their unique personalities.

Ground Up explores the world of color using its influence to bring these colors’ one-of-a-kind personalities to life through fashion. The lineup is a five-capsule collection featuring all preschool sizes with cotton laces and toddler sizes with elastic laces.

Step into your color with this bold five-capsule collection made to inspire. The bold red Boy’s Graffiti Low Top sneakers represent confidence and power. Featuring graffiti artwork, with a red Ground Up Bear charm, every step is a statement of individuality. 

The dark green Boy’s Dino Low Top sneakers focus on embracing adventure and discovery. With dinosaur patches and printed charms, these kicks are ready for any journey.

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