Mallet London have launched their newest clothing campaign, featuring some of the U.K’s hottest creatives. The campaign celebrates the ‘Local Legends’ who have and continue to inspire a generation through their artistry and style.
At the heart of the campaign is grime legend Ghetts, who has spoken about his artistry and where he is today as an individual and musician.
“I’m from East London and I just had so many musical influences around me growing up, whether that was my aunt singing, my dad and nan both playing keys. I used to do the freestyle thing, on the roads with the mandem and go radio but that was more like an outlet at the time to be heard, to be recognised.
“It’s the trials and tribulations where I’ve learnt the most lessons on my journey. I just plan to stay a student forever. I believe there’s a lot to be learnt in all corners of the world. With that said, I’m here now and I don’t think I’d change anything, it just might disrupt who I actually became. You always want more in life, but I’m a content human being. I wouldn’t want to lose something. You believe in yourself, more is possible”.
The campaign also features Berna, who is one of the most exciting prospects in UK rap. Recognised for his impressive wordplay and style, he is set to take the world by storm with his upcoming project.
Berna said: “London to me means home. No matter where I go in the world or wherever I choose to reside later on in life, London will always be home. It is fun, trendy, stylish, loud, multicultural and proud.
This city also depicts a life and state of mind that I once was in. It is the origin of Berna and his story but definitely not where it ends. When I moved to Essex 10 years ago, I never stopped returning to London till this day. Without London there is no Berna”
One Wheel Wavey and Silky complete the campaign lineup, that highlights the collections comfort, style and quality. The product offer includes a range of heavyweight 400gsm tracksuits and shorts, as well as t-shirts all made from 100% organic cotton.
