For the tenth continuous year Greene King has joined forces with Coca-Cola and new partner HEINEKEN for the Christmas anti-drink drive campaign in an effort to tackle drink driving. For the first time, designated drivers can now opt for a great tasting alcohol-free Heineken® 0.0, helping teetotal drivers to not feel left out on a night out during the festive season.
According to the Department of Transport, the estimated number of reported drink drive related accidents in Great Britain has fallen by 71% since 1979, down to 5,700 compared to 19,470 almost 30 years ago. Since its foundation 12 years ago, the Designated Driver campaign has continuously helped people get home safely during the festive season and in 2019 will be delivering +25% redemptions.
As part of the Designated Driver campaign, drivers will receive a buy one, get one free voucher to use on their next purchase when they show their car keys at the bar and buy a Heineken® 0.0, any 330ml bottle of Coca-Cola, Diet Coke, Coca-Cola Zero Sugar or 275ml Appletiser.
Over 1,000 Greene King pubs across the UK, including Greene King Local Pubs, Hungry Horse, Chef & Brewer and Farmhouse Inns, are taking part in the Designated Driver promotion which runs until last orders on 1 January 2020.
To find your nearest Greene King pub, visit www.greeneking-pubs.co.uk.