When it comes to Britain’s favourite savoury snacks, few products spark as much debate as the humble sausage roll. Now, leading pastry brand Ginsters has taken a playful approach to settling the discussion once and for all—by assembling a tasting panel made up entirely of people named Greg.
The unusual experiment was designed to showcase the credentials of the iconic Ginsters Sausage Roll, with the Cornwall-based brand inviting a group of Gregs to judge its supermarket chiller favourite on flavour, pastry quality and overall satisfaction.
The verdict? Every single Greg gave the sausage roll their seal of approval.
A Taste Test Like No Other
Known for its range of savoury pastries and sandwiches, Ginsters wanted to highlight the quality of its bestselling sausage roll in a memorable way.
Leading the campaign was Merryn, the brand’s well-known farmer character, who handpicked a panel of legally named Gregs to put the product through its paces.
The group assessed the sausage roll on several key criteria, including:
- Taste
- Flakiness of the pastry
- Meat-to-pastry ratio
- Seasoning
- Overall enjoyment
According to Ginsters, the results were unanimous.
The Gregs Have Spoken
The taste test delivered some glowing feedback for the brand’s signature snack.
Among the panel’s findings:
- 100% of participants approved of the Ginsters Sausage Roll.
- Panellists praised the balance between meat and pastry.
- The seasoning and flavour profile received positive reviews.
- The use of 100% British pork was highlighted as a standout feature.
One participant commented:
“What’s not to love? It’s British, it’s pork!”
Another added:
“If you keep putting them in front of me, I will keep eating them!”
What Makes the Ginsters Sausage Roll Different?
According to Ginsters, its sausage roll is crafted using 100% British pork and wrapped in 81 layers of golden flaky pastry. The product is also made without artificial flavours, colours or preservatives.
The campaign forms part of the brand’s efforts to reinforce its position as the UK’s number one branded single sausage roll in retail.
A spokesperson for Ginsters said:
“We’ve always known our sausage rolls are top-tier – made with 100% British pork and our signature seasoning. But to hear it directly from a panel of independent experts named Greg? That’s the ultimate validation.”
The spokesperson added that the campaign was created to remind shoppers that quality and taste remain at the heart of the product.
Available Nationwide in Supermarkets
The Ginsters Sausage Roll is currently available in major supermarkets across the UK and continues to be one of the fastest-growing products in its category.
Consumers can also watch the full taste test and reactions from the Greg panel on Ginsters’ official social media channels.
For more information, visit the official Ginsters website at Ginsters.
