FUJIFILM Europe GmbH, Imaging Solutions Division, today announced the launch of a new high-end, analogue instant camera: the INSTAX MINI 99 (MINI 99). With its classic and stylish matte black finish, the MINI 99 brings advanced new features including a Colour Effect Dial, a unique Vignette Switch, plus brightness and focus modes to maximise the potential of each photo – while maintaining the traditional INSTAX aesthetic.
“Advances in instant photography technology have allowed us to maintain the look and feel our users love, while adding exciting new technology that will allow them to truly reflect their creativity and artistic expression, this is why INSTAX MINI 99 is especially exciting to Fujifilm, and we believe for image makers as well.”
Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe GmbH
Key MINI 99 Features Include:
- Colour Effect Dial
The MINI 99 features a first-of-a-kind Colour Effect Dial with six colour effects – Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia and Light Leak – which allow the user to customise and create a one-time-only unique image. Driven by LED lights within the camera, the Colour Effect feature exposes the chosen colour onto the INSTAX MINI instant film, creating the desired effect on the printed INSTAX MINI photo.
- Vignette Switch
The MINI 99 also comes with an exciting new function – the new Manual Vignette Switch. Located on the lens housing, it can be used to add an artistic shaded frame around the image.
Additional INSTAX MINI 99 Product Features Include:
Brightness Control Dial: This dial offers five distinct levels of brightness: the Light (L+) setting selects the brightest exposure, the L, D and N settings offer a normal range of brightness, and the Dark (D-) setting represents the darkest available brightness level.
Shooting Modes: A variety of shooting modes enhance the user experience. Indoor Mode is designed for low light situations, Sports Mode increases the shutter speed to grab the perfect action shot, Double Exposure Mode lets the user combine two images into one, and Bulb Mode increases the amount of light let in when shooting a night view, for example.
The camera’s Landscape, Standard and Macro Focus Modes are easily accessible by adjusting the lens dial. Landscape Mode focuses on subjects positioned at a distance of 3.0m to infinity. Macro Mode is perfect for close-ups and selfies taken between 0.3m to 0.6m. Users can select Standard Mode for everything in between.
Self-timer and Flash Modes: The self-timer is ideal for creating the perfect group image. MINI 99’s flash controls include Auto Mode, Fill-in (flash will always fire regardless of lighting), Red-eye Removal, or the option to turn the flash off, depending on the lighting situation.
Grip and Tripod Mount: For an enhanced grip in even the most active image-making scenarios, MINI 99 comes with a precision-milled Base Grip with Tripod Mount, which also acts as a grip when attached to the camera (tripod sold separately).
- Introducing The INSTAX MINI PHOTO SLIDE film
Launching at the same time as the MINI 99 is a brand-new film: the INSTAX MINI PHOTO SLIDE, inspired by the design of motifs featured on photographic film mounts, and perfectly complementing the print expression of the INSTAX MINI 99.
- INSTAX UP! Smartphone App Update:
Fujifilm today also announces an update to its free INSTAX UP! Smartphone App. The INSTAX UP! Smartphone App is designed for INSTAX users to digitally scan, import, organise and store their photos in one place, regardless of which FUJIFILM INSTAX instant film, instant camera or instant smartphone printer product they use.
The latest addition to the INSTAX UP! Smartphone App is its album feature, enabling users to easily organise and store their digital FUJIFILM INSTAX photos by theme, such as holidays, friends and favourites. Within the album feature, users can add, tag, share, download and delete INSTAX images from the digital album, allowing easy organisation of their INSTAX digital image collection. A list/box view can be created for each album. The updated INSTAX UP! App is available to download today.
Pricing and Availability:
Fujifilm’s INSTAX MINI 99 instant camera will be available to purchase from 4th April 2024 at a suggested retail price (SRP) of £174.99. For more information, visit https://instax.co.uk/cameras/mini-99/
INSTAX MINI PHOTO SLIDE instant film will be available from the 4th April 2024 at an SRP of £8.99 per pack (10 prints). For more information, visit www.instax.co.uk/film/#film-selector.
Fujifilm will also release an INSTAX MINI 99 black camera case at an SRP of £21.99 and an INSTAX MINI black album at an SRP of £11.99.
All products are available from authorised INSTAX retailers and the FUJIFILM House of Photography in London. Prices include VAT.
