Does it work? Does it feel authentic? How does it look on-feet? Love it or loathe it, everybody’s talking about it. The Tiffany & Co x Nike AF1s have divided opinions and got everyone asking the same question. What makes a good sneaker collab?
We may only be three years into the 2020’s but we’ve seen a whole host of collabs between sneaker brands, high fashion brands and artists and the trend doesn’t look like it’s slowing down anytime soon. Consumers are keen to grab limited-edition sneakers, whether that be a pair of Travis Scott Jordans, or Aime Leon Dore x New Balance and StockX are here to provide a handy guide of the best sneaker collabs of the decade so far.
In StockX’s most recent Current Culture Index, New Balance was named as one of the top five sneaker brands on the platform in 2022. The continued success of the 550 silhouette can partially be attributed to a standout collaboration with Aime Leon Dore with 40 iterations released with an average price premium of 40%.
The brands that are collaborating have shifted too – with high-fashion brands such as Gucci, Burberry and Louis Vuitton seeking a share of the younger market and becoming brands that are cultural icons within streetwear. The Louis Vuitton x Nike collaboration has seen an average price premium of 156% on the platform, with the most popular products being:
- Louis-Vuitton-Nike-Air-Force-1-Low-By-Virgil-Abloh-White
- Louis-Vuitton-Nike-Air-Force-1-Low-By-Virgil-Abloh-White-Red
- Louis-Vuitton-Nike-Air-Force-1-Low-By-Virgil-Abloh-White-Green
It isn’t just brands collaborating either, artists are now escaping the bounds of being followed solely for their music and becoming fashion icons in their own right – and Travis Scott is an exceptional example of how artists are doing it the right way. Since Travis Scott first began his relationship with Nike in 2017, they have released many iterations of classic Jordan’s including the Jordan 1 andJordan 6. Since 2020, this now iconic collaboration has released 24 Jordan’s with a 437% average price premium on StockX.
On this topic, Derek Morrison, GM EMEA, StockX said: “Collabs are a great way to keep a brand fresh and relevant or even just give a new twist to an already loved silhouette – we have seen some of the hottest collabs on our platform help boost brands. A standout for me, the Jordan 1s are a staple in most sneakerhead’s closets, but by adding one of the biggest rappers in the world, you create a must-have sneaker.”
If you want to find out more about the other outstanding collabs such as Stussy x Nike and Off-White x Jordan, please see below for additional data and head over to StockX to grab a pair of your favourite sneakers now.
Some of the Hottest Sneaker Collabs on StockX: How They Compare
Data is based on global trades between Jan. 1, 2020 – Jan. 1, 2023
Total Releases: 13
Average Price Premium: 392%
Top-Traded Products:
Air-Jordan-5-Retro-Off-White-Sail
Air-Jordan-5-Retro-Off-White-Black
Air-Jordan-4-Retro-Off-White-Sail-W
Travis Scott x Jordan
Total Releases: 24
Average Price Premium: 437%
Top-Traded Products:
Air-Jordan-6-Retro-Travis-Scott-British-Khaki
Air-Jordan-1-Low-fragment-design-x-Travis-Scott
Air-Jordan-6-Retro-Travis-Scott
Louis Vuitton x Nike
Total Releases: 10
Average Price Premium: 156%
Top-Traded Products:
Louis-Vuitton-Nike-Air-Force-1-Low-By-Virgil-Abloh-White
Louis-Vuitton-Nike-Air-Force-1-Low-By-Virgil-Abloh-White-Red
Louis-Vuitton-Nike-Air-Force-1-Low-By-Virgil-Abloh-White-Green