Foot Locker in Europe today launches its Holiday 2020 campaign, featuring three changemakers from the UK, France, and Italy, who are each giving back to their respective communities this holiday season.
The campaign is the third instalment in the brand’s new platform, “Shoes Don’t Change the World. You Do”, which celebrates today’s youth who are striving to make the world a better place. The platform was created to drive and inspire change for the future, working alongside the brand’s core audience, Gen Z. As a celebration of today’s youth, who are striving to make the world a better place, the platform acknowledges a need for change and demonstrates Foot Locker’s commitment to working with and supporting those who are leading the charge, acting as an ally for achieving real progress.
To help bring the story to life, Foot Locker has partnered with three inspirational talents throughout Europe including UK-based artist, Isaac, French model and art director Odile, and Italian dancer, Stella. Within the films, the talent each showcase how they’re using their skills and platforms to give back to others, with each changemaker receiving a surprise €10,000 donation from Foot Locker towards a cause they are passionate about, to continue to drive and influence change.
London- based artist, Isaac, uses his art to raise awareness for a broad range of topics including Black Lives Matter, gender equality and mental health. As part of this year’s Give to Get campaign, Isaac used his Foot Locker donation to support the organisation, HIM + HIS, which focuses on male identity and mental health mainly, but not exclusively, for Black men.
French model and art director, Odile, is using her voice to celebrate individuality. Her film tells the story of how she carved a path for herself as a model, the adversity she’s had to overcome and how she’s advocating for body positivity and self-esteem on Instagram. Odile put her surprise donation towards French charity, La Maison des femmes St-Denis, an organisation that welcomes all women who are vulnerable to or victims of violence.
Italian dancer, Stella, gives back to the youth by teaching dance, as well as using her platform and talent to raise awareness of topics including gender and racial equality as well as the Black Lives Matter movement. As part of the Holiday campaign to give back Stella supported Africa e Mediterraneo, a non-profit organisation that was created to promote intercultural awareness between Europe, particularly Italy, and Africa.
The films, directed by Statix Studio, celebrate each of their unique stories, with the common storyline showcasing the amazing things that can happen when we use our voices to create change, raise awareness and give back to causes we care about.
The campaign films launch today across Foot Locker’s social and digital platforms, and in select stores across Europe. They can also be viewed via the below links: