FISH OUT YOUR FADTECH!

Joanna Page and Ortis Deley are backing Recycle Your Electricals’ campaign

You can’t move for talk of air fryers, the latest kitchen electrical taking Britain by storm: 40% of British homes have one. Doesn’t it feel like we’ve been here before though – from lean grilling machines to chocolate fountains, soda makers to spiralizers, teasmades to trendy blenders?

Unlike the humble electric kettle, which is 130 years old this year and has become a household staple, many electrical innovations burn brightly and then either burn out or get bunged in a cupboard. Sound familiar? You’re not alone.

Whilst the air fryer looks like it could be ‘for keeps’ like the kettle, new omnibus research from Recycle Your Electricals has revealed the extent of Britain’s so-called kitchen FadTech obsession – electricals like bread makers, blenders, chocolate fountains and popcorn machines. 92% of UK households own FadTech – with an average of 4 items per household – BUT nearly half of households say their once-trendy items are now gathering dust. That means our collective cupboard holds a whopping 18.2 million kitchen electricals rarely or never used.

Recycle Your Electricals is on a mission to get Brits to fish out their FadTech and donate or recycle them to allow the valuable materials in them to be reused as something even more useful.  For example, the estimated 2.4mn blenders gathering dust across the UK could be recycled into 2.1mn defibrillators!

The list of top 20 FadTech [see full table for Top 20] now gathering dust in UK homes is a roll-call of items that became trendy over the last two or more decades but then waned in popularity. The top five most likely items to be gathering dust are: ice cream maker, chocolate fountain, hostess trolley, popcorn machine and bread maker. The number of unused breadmakers in UK cupboards would stretch from London to Paris and halfway back again! In addition, there are an estimated 2.4 million unused blenders taking up space in cupboards.

 

“We’ve all fallen for the latest FadTech – including me – and sometimes they become kitchen staples. But, often, after taking up counter space they’re consigned to a cupboard. They’re not cheap, so it can feel wasteful to clear them out but they can be recycled into something really useful or donated if they’re still in good condition. If you have FadTech to recycle, the easiest thing to do is visit our postcode locator to find your nearest drop-off point.”

Scott Butler, executive director, Recycle Your Electricals

 

In addition to a FadTech stash, nearly 1 in 5 British households have multiple items of staple kitchen items – kettles, toasters and microwaves. Across UK homes, there are 6.5 million kettles, 3.4 million microwaves 3.6 million toasters that are either broken or spare. These could also be recycled into something really useful, by visiting www.recycleyourelectricals.org

BRITAIN’S FAD TECH STASH

Here are the top 20 Fad Tech items most likely to be gathering dust in UK homes (likelihood of being never/rarely used  x popularity of item) plus when the fad was at its peak, the estimated number now gathering dust and the average purchase price

Top 20 FadTech most likely to be gathering dust in UK homes Google Search Peak Est. number now gathering dust in UK homes  Average purchase price
1.                  Ice cream maker Jun-22 780,128 £60.00
2.                  Chocolate fountain Dec-05 409,898 £22.50
3.                  Hostess trolley Dec-18 330,563 £175.00
4.                  Popcorn machine Dec-13 462,788 £40.00
5.                  Bread maker Apr-20 1,414,808 £100.00
6.                  Spiralizer Jan-16 449,565 £20.00
7.                  Waffle maker Feb-21 819,795 £40.00
8.                  Juicer Jul-13 952,020 £90.00
9.                  Slushy maker Dec-13 224,783 £50.00
10.              Teasmade Dec-20 185,115 £65.00
11.              Omelette maker Jan-19 330,563 £22.50
12.              Pie maker Jan-22 185,115 £30.00
13.              Electric plate warmer Dec-06 264,450 £35.00
14.              Yoghurt maker May-06 198,338 £40.00
15.              Electric knife sharpener Apr-05 343,785 £20.00
16.              Cake pop maker Dec-12 158,670 £20.00
17.              Soup maker Jan-19 555,345 £95.00
18.              Candy floss maker Dec-15 132,225 £35.00
19.              Electric coffee cup May-05 264,450 £20.00
20.              Toastie maker Nov-22 1,785,038 £32.50
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