StubHub UK has today launched its #TicketForward programme, an initiative aimed at rewarding the most deserving and inspiring people across the country with tickets to live events. The programme gives the public the chance to nominate people in their community that inspire them, for the chance to gift them free tickets to an event of their choice.

Globally, StubHub has partnered with Make-A-Wish®, a non-profit organisation which grants life-changing wishes for children with critical illnesses and who wish to experience live events. Make-A-Wish is StubHub’s first #TicketForward global partner.


#TicketForward was inspired by scientific research which found that attending live events can have a positive effect on a person’s happiness levels and general wellbeing – boosting their happiness, reducing their stress levels and having long-lasting health benefits. Inspired by this, StubHub UK commissioned a recent survey which found that almost one in five Brits (18%) feel their happiest after watching their favourite artist live. What’s more, nearly a third (32%) feel less stressed about going back into work on a Monday after listening to their favourite music live on the weekend.

When it comes to music that Brits find the most calming, it seems that indie-rock and pop take the lead, with as many as 48% stating that they listen to these genres to calm their nerves before an important day, whether that be a big exam at school or university or an important meeting at work.

The study also found that one in five (21%) of Brits will tune into a good rock song to get them pumped up and boost their confidence before a big day at work, or even before heading off on a date. Queen reign supreme as Britain’s self-belief-boosting champions, with 17% of the population choosing one of their classic anthems when in need of some confidence.


According to the StubHub UK research, the top five music genres Brits are watching live in the UK are:


Pop (19%)

Rock (14%)

R&B (8%)

Indie (7%)

Rap (5%)


Perhaps unsurprisingly, Pharrell’s 2013 smash-hit ‘Happy’ was the nation’s go-to song when they wanted to improve their mood, with almost a quarter of Brits (23%) choosing the track. The UK’s top five songs to make you feel happy are:


‘Happy’, Pharrell (23%)

‘Boys Are Back in Town’, Thin Lizzy (17%)

‘Wonderwall’, Oasis (17%)

‘Roar’, Katy Perry (16%)

‘Can’t Stop the Feeling’, Justin Timberlake (16%)


To celebrate the Make-A-Wish partnership in the UK, StubHub invited wish child Sam, who is 12 and has cerebral palsy, to a VIP experience at the Manchester United vs Liverpool football match.

Nominations can be made at StubHub.co.uk/TicketForward and recipients are selected by a rotating panel of StubHub employees. For more information on #TicketForward, please visit StubHub.co.uk/TicketForward.