Eric Cantona and Hotels.com teaches British footy fans how to be cultured

With hundreds of thousands of Tottenham Hotspur F.C. and Liverpool F.C. fans set to descend on the streets of Madrid for the 2019 UEFA Champions League Final, Hotels.com®and legendary footballer Eric Cantona are encouraging Brits to be more cultured when they hit the Spanish capital. Time to bench the Full English!

Cultural icon King Eric, alongside official travel partner of the UEFA Champions League Hotels.com, is calling on supporters of both sides to open their eyes, breathe in the culture and unearth the delights of Madrid. Rather than getting to know the inside of Irish bars and fast food joints, get to know and mingle with the locals, try the regional cuisine and even substitute pubs for art galleries. Watch the full video here.

Cantona’s plea comes following research unveiled by travel champions Hotels.com, which reveals that football fans aren’t likely to be culture vultures when they head for a European away day to watch their team.

In fact, a quarter of British football fans (25%) said they don’t consider themselves to be cultured at all, while three quarters (75%) said they wouldn’t visit an art gallery when they head overseas, compared with nearly half (43%) who said they went to a pub or bar on their last European away trip.

And football fans are not the most adventurous when it comes to trying local delicacies either. More than half (55%) say they try to find food that originates from their own country rather than sampling the local cuisine. Pigs Ears and Paella anyone?

And although nearly all British fans (98%) claim they are well behaved when abroad, a small minority (3%) have admitted to trashing a hotel room, while 5% have even ended up in hospital!

Slightly alarmingly, two in ten (20%) football fans don’t even know which city they are in, as they’re only there to watch the football, with over one in ten (11%) admitting to never attempting to speak the local language.

To encourage fans of both clubs to make the most of their trip to the UEFA Champions League Final, Hotels.com has teamed up with Eric Cantona to offer his unique take on a tour of Madrid that will leave supporters saying ‘ooh la la’ and ensure they are the best travelling fans they can be.

Eric Cantona said: “It’s time to open your eyes and experience the beauty of the places you are visiting when you follow your team. Hotels.com and I believe that travelling abroad can be an even more rewarding experience if you really embrace the local culture and everything it has to offer. Learn the language, drink in the culture, meet the local people and become the perfect travelling fan.”

Hotels.com is the official travel partner of the UEFA Champions League and has hundreds of thousands of properties around the world, to make following your team almost as rewarding as them winning!