EMPOWERING WOMEN, NOURISHING THE PLANET: TRULY NUTS’ PIONEERING WAGE INITIATIVE IN THE AMAZON

Leading Agritech group and one of Latin America’s fastest growing businesses White Lion Foods launch the World’s first flavoured brazil nut range of snacks under the Truly Nuts! brand in time for Christmas. White Lion Foods has demonstrated unwavering commitment to sustainability in its eleven years in business, and is now channelling 25% of its profits into Amazon Rainforest projects and paying 50% higher than minimum wages to the mostly female workforce. The Truly Nuts! brazil nut range offers twelve varieties including hot chilli, chocolate covered, smoked flavour and raw alongside other healthy mixed nut, cashew and almond options.

In 2022, a global survey across 12 nations revealed a more than 40% surge in taking a morning snack and more than 20% uptake in an afternoon snack which reflects a profound shift towards frequent grazing throughout the day. With their exceptionally high selenium content, brazil nuts can benefit your health in many ways, including regulating your thyroid, reducing inflammation, and supporting your heart, brain, and immune system.

At a time when health concerns are high on the agenda the launch of a healthy brazil nut snack underscores the desirability of providing better choices. Amid soaring rates of diabetes and endemic obesity, especially in advanced economies like the UK, we want to offer a snack that not only feels like a treat, but prioritises health and well-being.”

Gareth Lloyd, CEO and Co-Founder of Truly Nuts!

Undeterred by other industry giants in the market, the company has embraced the “get big, get niche, or get out” philosophy and will leverage its own already established local supply chain in the Amazon to harvest 4,000 metric tonnes of Brazil nuts a year. The UK is leading the product rollout with further plans to expand into Singapore, North America, South Korea, Australia, and the rest of Europe.

Flavouring brazil nuts is challenging which may have deterred mass production in the past. However, while these challenges have historically limited routes to the market, new innovative techniques and state of the art technology used by the company has allowed them the opportunity to become trailblazers in a niche market segment.

Co-Founder Greg Vickers said: “Everyone said it couldn’t be done and we had our fair share of doubters. Ensuring that flavourings penetrate the nut’s surface uniformly and remain stable throughout production and storage can be a complex process.”

In addition to giving 25% of profits back to the Amazon rainforest Truly Nuts! has joined forces with One Tree Planted, a like-minded organisation dedicated to combating climate change, preserving biodiversity and reforesting the planet through tree planting. Truly Nuts! has pledged not only to plant trees but also to invest in agro-farming education, promoting sustainable agricultural practices and rejuvenating degraded lands.

The company’s primary objective is to plant 1 million trees near their facility in Puerto Maldonado, Peru. These trees will form an ‘agro-forest’ consisting of cacao as the main crop, complemented by shadow-providing plants like banana or papaya, and a recovery crop such as guava. Additionally, the agro-forest will feature both fast-growing and slow-growing timber species.

Lloyd said “Greg and I share a nearly two-decade history in Peru, marked by travels, DJing, business ventures, and a commitment to helping marginalised communities. The devastation of the Amazon is a global concern, but the poverty in these regions often leaves families with limited options. For us, it wasn’t a question of ‘if’ we should support this region, but rather ‘how much’ we could contribute. Given our track record of unconventional endeavours in Peru, the decision to allocate 25% was a natural choice. We believe this commitment will make a significant impact over the next two decades, altering the current course for the better.”

Truly Nuts! is available to buy in 120g pouches on Amazon and via the Truly Nuts! Website.

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