ElClasico returns for Season 90 with more than 100 activations around the globe

This year ElClasico will be shown LIVE exclusively on LaLigaTV and available via premiersports.com! ElClasico, the most watched club game in world football, is back with FC Barcelona set to host Real Madrid at the Camp Nou on Saturday, October 24th at 3pm BST. 

No matter their location in the world, a potential audience of 650 million fans will be able to watch El CLasico like never before. New match broadcast graphics and statistics powered by cutting-edge artificial intelligence and augmented reality now provide fans with a more complete viewing experience then ever before, and pioneering virtualized crowd and audio technology complements the one field action while fans are yet to return to LaLiga stadiums. 

An unpredictable, live action drama shown all over the world by over 100 LaLiga partners and now into its 90th season – a feat unprecedented in the entertainment world! 

The LaLiga ElClasico saga has gifted us a stream of incredible storylines over the years including the greatness of legends such as Johan Cruyff, Alfredo Di Stefano and more recently Ronaldinho, Sergio Ramos and Lionel Messi, unforgettable moments of both showmanship and sportsmanship, and technological and broadcast landmarks. 

With 14 LaLiga Santander stadiums kitted out with aerial cameras and aerial drones now capturing new and exclusive angels, the action never looked so good on screen. This year LaLiga’s 22 international social media channels publishing exciting content in the week leading up to the match as well as live streaming the all important pre-match buildup in the two hours before kick off to over 120 milli0on followers around the world. A special online Fan Zone will be created giving fans a chance to win replica shirts of their favourite clubs, while a brand new mobile game, Score Words LaLiga, will be launched in line with the match offering fun challenges and online gameplay. In short fans’ second screens will also be busy and engaging as ever.

Guillem Balague added: 

 ElClasico is a different world. It’s like Christmas-  anything before or after doesn’t count.

Everything is in place for the return of ElClasicom the best footballers in the world and the best fan experience possible.  ElClasico will be shown live in the United Kingdom on LaLigaTV via Premier Sports, Premier Player and available on SKY TV Cgannel 435 and Virgin TV channel 554.