The iconic British brand Dr. Martens unveiled its new SS15 campaign with the simple phrase, “What do you stand for?”
Celebrating â€œfree-thinking individuals; from the first timers to those who have been with us foreverâ€,Â Dr. Martens uses this season to promote and support its everyday wearer.
The brand also takes another personal leap using short video instead of images to sell their product. These clips allow the unique qualities of each wearer, includingÂ Berlin-based stylist Sebastiano, Trash & Vaudeville store manager Jimmy and London-based hat maker La Touche, to shine.
In the clips they are asked what they stand for and hold an item that means something to them,Â giving a warm, personal touch to a brand that has been an iconic, loved staple for years.
Use #standforsomething to tell the world what you stand for.