DIVERSITY TEAM UP WITH BACARDÍ RUM

BACARDÍ is challenging rum fans across the UK to find their rhythm and do what moves them through song, dance and the power of “Conga” with the chance to be in the official music video for the remake, “Conga Feat. You.”

UK fans can join dance sensation Jordan, Perri and Diversity members in partnership with London fitness studio FRAME, for an exclusive virtual dance class where they’ll get to learn some new moves and can submit video content of themselves to be included in the official music video for the track. 

“Conga Feat. You.” is a re-imagination of the song that catapulted Miami Sound Machine’s Emilio and Gloria Estefan to international stardom and BACARDÍ is calling on music and dance enthusiasts to join in as they embark on the first-ever remake of “Conga”, reintroducing the Latin Pop track to a modern audience.

Diversity’s Jordan Banjo saysBACARDÍ® has a long legacy with music and we are so excited to be involved in this global movement, calling on rum fans, music lovers and dancers to join us in perfecting the moves to “Conga Feat. You”. When you hear the track you just want to get up and dance – you don’t have to be a professional dancer, just show your passion for the music and get moving.”

The online classes will take place on 9th and 11th December from 6:00PM, with a very limited number of tickets for each of the two classes – tickets are available from moveyourframe.com at £7.00 each.

To be considered for the official “Conga” music video, vocalists and dancers alike are invited to submit their voice recording or video showcasing their dance moves for a chance to be featured in the video set to debut the week leading up to the biggest night in music, the Grammys in January 2021.

Kicking off on Instagram on November 26th in the UK and running until 13th December, fans can submit content by tuning into @bacardi_uk, @diversity_official and @aleshaofficial’s Instagram channels to find out how to join in the fun. Each channel will link to a recording hub experience where users can submit their vocals or moves, invite their friends, and enter for a once in a lifetime opportunity to collaborate with this group of talented artists.

 

Submitting your video or recording is simple:

  1. Instagram users will swipe up from the brand or partner channel and open the recording hub experience – insert link again
  2. Next, users will be prompted to select either SING or DANCE for the “Conga” track and aided by karaoke-style vocals as they record their take on the chorus, or dance along to easy-to-follow choreography by Ian Eastwoodbursting with Latin Caribbean vibes.
  3. Then, once the vocals or moves are to their liking, users can submit their content, encourage others to join the “Conga” revolution and do what moves you.

 

After the submission period has closed, producer Boi-1da and BACARDÍ will select users who submitted their vocals and dance moves to appear in the official “Conga” track and music video once it debuts globally in late January. Other fans who submitted their dance moves will be able to see themselves in action in an interactive version of the official “Conga” music video available online.

The remake is an exciting collaboration between three-time Latin GRAMMY Awards nominee, 2020 Latin GRAMMY Awards performer and upcoming In The Heights star Leslie Grace, GRAMMY-nominated musician and criminal justice reform advocate Meek Mill and GRAMMY Award-winning, “Producer of the Year” nominee Boi-1da.

“BACARDÍ is a brand that thrives off bringing people together, and given the current state of the world, we wanted to create an opportunity to connect them by joining BACARDÍ in resurrecting this global hit, blessed by Emilio and Gloria Estefan themselves,” said Ned Duggan, Global Senior Vice President of BACARDÍ. “It’s an honour to work with passionate multicultural artists like Leslie Grace, Meek Mill and Boi-1da to unite people through music with an iconic song from the Estefan’s like ‘Conga,’ while also creating moments and experiences for people to share their true, authentic selves on a global stage.”

With a long legacy in the music space, BACARDÍ is thrilled to unify rum drinkers once again through song and dance. This year, people from all over the world will play a vital role, as BACARDÍ calls on fans to channel their passions and add their creative flair to the “Conga Feat. You” campaign. As a result, the final “Conga” music video and track will be an official collaboration between esteemed artists and the people, reimagined by a new generation – tune in January 2021 for the official premiere!

 

For more information on BACARDÍ rum and cocktail recipes, visit  www.BACARDI.com

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