Photo by @INSTAGUILHERME from Pexels

From bathroom selfies to holiday snaps, pouts have been increasingly taking over our social media feeds. Despite this, our love for a smile is undeniable and we truly value one which is unique. We just don’t always have the confidence to show it off.

Colgate is making petulant pouts a thing of the past and bringing the smile back. The UK’s no.1 whitening toothpaste brand(3) is encouraging people to ditch the pout for good with its new Colgate Max White Ultimate Whitening Toothpaste – removing up to 15 years of discolouration1.

Colgate understands that having the confidence to smile is often dictated by how you feel about your teeth. Its new pioneering toothpaste is a daily whitening solution that helps to improve the brightness of your teeth by up to three shades whiter1, giving you the confidence to rock that unique smile.

The formula is powered with a non-abrasive breakthrough whitening technology, composed of three key ingredients that work in synergy for the best results2. It safely removes stains below the enamel surface caused by food, coffee, wine and even tobacco.

Forget abrasive DIY methods – effective whitening at home has never been easier. Results can be seen from this ground-breaking new formula in as little as four weeks1, with an even brighter smile. Not only will Colgate® Max White Ultimate Whitening Toothpaste whiten your teeth safely, it contains the optimal fluoride concentration for enamel remineralisation, giving you a stronger, winning smile.

What’s more, the outer packaging of Colgate® Max White Ultimate is made of 70% recycled plastic and can be fully recycled. The tube can be recycled through Colgate® Oral Care Recycling Programme in partnership with TerraCycle.

It’s time to live #PoutFree with Colgate and show off your unique smile! Follow the @ColgateUK conversation with #PoutFree