Three in five Brits (59%) said they wouldn’t have got through the pandemic without delivery drivers according to a poll of 2,000 people1 by Censuswide on behalf of Deliveroo. The research is the inspiration behind the brand’s new Christmas campaign which thanks all delivery riders, from Sainsbury’s to Freddie’s Flowers, as it is reported that 2020 will break records with over five billion packages delivered.
The survey found that three quarters of Brits’ (75%) attitude towards delivery drivers and couriers has become more positive during lockdown. Just over three in five (56%) said they were not aware of how important the role of delivery riders was and how much they relied on them (62%) until Covid-19 hit.
Thanks to the UK’s fantastic network of delivery drivers, three in five Brits (59%) said it allowed them to reduce unnecessary journeys, and over half (55%) said it allowed them to stay safe at home.
From groceries (51%), home gyms (21%) and home offices (24%) to toys (21%), flowers (14%) and toilet paper (31%), the nation’s doors have not stopped ringing.
The top 10 items Brits had delivered to their home/other people’s homes during the pandemic include:
- Clothing (56%)
- Food and drink (51%)
- Takeaways (47%)
- Presents (46%)
- Toilet roll (31%)
- Office equipment (24%)
- DIY/interiors items (24%)
- Medicine (23%)
- Entertainment items (21%)
- Plants (14%)
To celebrate the nation’s delivery drivers and couriers, Deliveroo has launched a Christmas campaign in recognition of their heroic work, showcasing the people who continue to deliver for Britain every day and providing a lifeline to Brits during the pandemic.
With Christmas only a few weeks away, over a third of Brits (35%) plan on sending all of their Christmas presents via delivery drivers this year. On average, Brits will send and receive 11 Christmas gifts, meaning 595 million presents will be sent by delivery drivers this year.
Half (50%) of Brits surveyed believe a day of celebration should be held for delivery drivers, as a way of saying thanks for their work throughout the pandemic.
To thank their riders this Christmas we teamed up with some of our best-known restaurant partners; Nando’s, Byron, Tortilla & Shake Shack – to treat riders to a range of festive treats each day this week.