World-famous musician Deadmau5 has teamed up with Microsoft to promote the recently-released Xbox Series X and received a special, personalised version of the next-gen console for his troubles.
The electronic music star took to Instagram to share pictures of the pristine machine emblazoned with his name alongside the Xbox logo and the words “Power Your Dreams” at the bottom. He wasn’t the only one either, a few days earlier Snoop Dog also received his own unique Series X.
The Xbox Series X launched on 10 November and brings stunning next-gen graphics, including playing games in virtual reality (VR) and 4k resolution, to consoles that had begun to lag behind their PC counterparts somewhat in that department. It is an incredible machine that loads games very quickly due to the solid-state drive storage. The only problem is one that has persisted for Microsoft throughout the console wars: a lack of exclusive game titles.
The partnership between Xbox and Deadmau5 makes sense because the musician has always been a bit of a nerd at heart, and it’s still more effective to endorse something you are genuinely passionate about. He made his own VR game called Absolut Deadmau5 that was released in 2016.
His likeness has appeared in several games including DJ Hero 2 and even Goat Simulator, if you can believe that, while his music has been featured in globally popular games such as Dota 2, the FIFA football titles, and Need for Speed: Shift.
He even recently got his own slot game titled Deadmau5, which can be found on brands featuring new online slots in the UK, such as LeoVegas and Betfair. The game features a nightclub setting and includes some of his most popular songs, including 4Ware and Monophobia.
This is not the first time Xbox and Deadmau5 have teamed up. Back in 2018, the musician signed up for a special episode of Xbox Live Sessions at PAX East in which he played several rounds of PlayerUnkown’s Battlegrounds (PUBG). He played live in front of fans at the venue as well as those watching online, teaming up with PUBG creative director Brendan Greene – better known as PlayerUnknown himself – and Xbox Live Major Nelson to put on a real spectacle for the audience.
Deadmau5 played the first few games wearing his famous massive helmet, but it had been customised, so the eyes were Xbox X’s. He didn’t do well and after Greene teased him exclaimed, “You wear the 18-pound mouse head”, before taking the helmet off much to the delight of the gathered crowd. He then made Greene wear the helmet and try to play the game, much to the amusement of everyone.
The fact that Deadmau5 and Xbox have had such successful dealings in the past made it a no-brainer the musician would be involved with the Xbox Series X in what could potentially be the most important console launch since the console wars began.