create the world’s biggest digital wave with Mastercard

Mastercard, is set to break a world record with the largest digital celebration ‘wave’ ever created on social media. From today, the Mastercard #PricelessWave will create a new and unforgettable experience, that connects football fans and players, to support their teams whilst watching the games from home.

For the first time, the quarters, semis and Final of the UEFA Champions league will be played in a tantalising two week tournament.  With millions of fans worldwide watching the
UEFA Champions League via TV or streaming from home, Mastercard will elevate the fan experience by showcasing that a simple ball, a special game and a unique event can start a celebration that has everyone jumping out of their seats and celebrating the very best that football has to offer.

The bid to create the world’s largest wave and help fans everywhere celebrate their love of the game and their love of the tournament, will be amplified through a partnership with the world’s fastest growing social media platform, TikTok and be further leveraged across all social platforms including Instagram and Facebook. Kick starting the #PricelessWave challenge are football legends Fernando Torres and Marcel Desailly encouraging their fans to start the wave.

Fans can then take part in the #PricelessWave by accessing the challenge on TikTok and recording themselves. By raising their arms from the bottom of the screen to the top they will instantly be rewarded with the Mastercard football sonic as well as a confetti of football to encourage further celebration.

Digital features and music from Mastercard’s Sonic Brand will enhance the fan experience on TikTok, enabling them to support their favourite teams and players throughout the tournament. The football version from Mastercard’s Sonic Brand is a unique dimension to the brand identity, as well as a powerful way for Mastercard to create an emotional and culturally relevant connection with its consumers.

Join Mastercard’s #PricelessWave challenge by filming your own celebratory virtual wave on TikTok to show support for your team.

Consumers can also head to, Mastercard’s experiential lifestyle hub designed to inspire and create once-in-a-lifetime moment. Fans will have the chance to win a Priceless experience with a number of football legends, as well as watch their exclusive stories of how the ball started something priceless for them.


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