Chivas Regal, the luxury whisky brand, has unveilled the latest instalment of its Chivas & Learn masterclass series, aimed at inspiring and empowering young entrepreneurs. A series of events led by Mercedes Benson, the renowned cultural entrepreneur and advocate for diversity, equity, and inclusion (DEI) will form an essential part of the partnership.
Mercedes Benson, a leading figure in the creative industry, is celebrated for her transformative work with The SocialFIXT, a recruitment platform championing DEI. At her second Chivas & Learn masterclass, Benson interviewed Toni Blaze, the editor-in-chief at Wonderland Magazine, providing attendees with exclusive insights into Blaze’s career and industry expertise.
The Chivas & Learn platform aims to connect the next generation with industry leaders. Through a series of ticketed workshops and masterclasses, Chivas Regal aspires to empower emerging cultural entrepreneurs to elevate their skills and knowledge.
Having built successful businesses from the ground up, Benson’s masterclass offers invaluable tips and guidance to the next generation. Attendees had the opportunity to network with fellow entrepreneurs, enjoy a Chivas cocktail masterclass, gain exclusive insights into Toni Blaze and her career, and acquire tools to navigate their entrepreneurial journeys.
Chivas Regal celebrates the next generation of whisky drinkers who elevate themselves and those around them, embodying the brand’s ethos, “I Rise, We Rise.” This motto reflects the importance of hard work, community, and innovation. Chivas Regal continues to blend success with generosity, supporting the next generation of creative entrepreneurs with its events.
For more information on the Chivas & Learn program visit Chivas & Learn – Chivas Regal UK
