CHIVAS DEDICATES MANCHESTER UNITED PITCH-SIDE ADVERTISING TO CHARITY

As Manchester United gears up to host its first Premier League game back at Old Trafford on Wednesday evening, Official Spirits Partner, Chivas, has announced it will be dedicating its pitch-side advertising space to support COVID-impacted charity, MND Scotland (Motor Neurone Disease Scotland).

The pitch perimeter digiboards – that would usually promote the world-famous whisky – will also feature MND Scotland’s text to donate number, helping the organisation reach a vast audience at a time when they need it most.

Scotch whisky Chivas’ parent company, Chivas Brothers, announced in January that MND Scotland had been selected by employees as their Charity of the Year. Due to the pandemic’s impact on planned fundraising efforts, the company donated an additional £26,000 at the start of the outbreak to reach their £50,000 target early and extended the partnership to the end of 2021. The pitch-side sponsorship space donation is the latest phase of the company’s ongoing support.

MND Scotland is the leading Scottish charity providing care and support to people affected by Motor Neurone Disease, as well as funding research into finding a cure. MND Scotland delivers a number of vital services for people affected by MND in Scotland, including: Grants, Counselling, Benefits Advice and Advocacy. They also invest millions of pounds into ground-breaking MND research in Scotland and across the UK.