CHARITY CAMPAIGN FOR DISABLED CONNECTION AT CHRISTMAS – #ISEEPURPLE

Leonard Cheshire is the UK’s leading charity for people with disabilities and helps people, whatever their ability, to live, learn and work as freely as they want. In the UK and abroad, they provide support for people with all disabilities and jobs. 

In order to provide assistive technologies and training throughout the UK, Leonard Cheshire is partnering with services and community initiatives. Encouraging more people to access and use the internet, smart phones and Alexa during Covid’s period to boost their independence and to communicate with their family and friends.

With one in two people with disabilities feeling isolated, and as one in five people with disabilities are not linked to the internet, the nation is being called upon this Christmas in a new social media campaign to help people with disabilities, called #ISeePurple

Leonard Cheshire invites others to demonstrate how they see purple, the known color of disability, in order to overcome the isolation around half disabled people experience. This Christmas, posting a purple inspired picture, connecting with four friends to do the same and donating £ 5 will help a disabled individual who feels lonely get online in time for Christmas with their loved ones. 

It couldn’t be easier, just follow these 4 simple steps;

Post a picture incorporating the colour purple

Use the hashtag #ISeePurple

Donate £5 to Leonard Cheshire

Tag four friends to do the same

Leonard Cheshire encourages the public to explain how they see purple, whether it’s through their clothes, make-up, decor, or just out and about in their everyday lives, launching the initiative ahead of the International Day of Persons with Disabilities 2020 (3 December).

With purple-themed pictures, celebrities such as TV presenter Mark Lane, American disability rights activist, Judy Heumann, Welsh Paralympian, Olivia Breen and influencer, Emma Davidson, have pledged their support.

Hugh Fenn, managing director of UK services at Leonard Cheshire said: “It’s been a tough, and lonely, time for us all. No one has felt the impact of this pandemic more than disabled people. Technology can help the people we support keep connected and feel less lonely in these challenging times, which is why our #ISeePurple campaign is raising funds ahead of International Day of Persons with Disabilities on December 3rd.”

The coronavirus pandemic means many of us are feeling more isolated and just £25 is enough to get a disabled person online and connected to their loved ones! So get your friends involved and don’t forget to use the hashtag #ISeePurple 💜

Donations can be made via: https://www.leonardcheshire.org/get-involved/donate/make-a-donation