CASETiFY is celebrating 15 years of customisation with GLOBAL iCON G-DRAGON, unveiling a playful new collection that turns tech accessories into a fully customisable creative playground.
The lifestyle tech brand has expanded its ongoing partnership with G-DRAGON with the launch of MAKE iT YOURS, a new collection designed around the idea of mixing, matching and stacking accessories to create a look that feels completely personal.
Rather than stopping at smartphone protection, the collection introduces the CASETiFY PLAYSET – an ecosystem of colourful cases, tactile charms, modular accessories and travel pieces that puts self-expression at the centre.
A New Take on the Phone Case
At the heart of the collection is CASETiFY’s new and improved Impact Case, available with two distinctive backplate finishes.
The Glaze backplate features a high-gloss finish designed to keep custom prints looking fresh while offering scratch resistance. Meanwhile, the Mirror backplate adds a reflective finish aimed at those who like to check their look while on the move.
The collection features 10 expressive prints, spanning vibrant candy-inspired colours and playful graphics including cosmic stars and pop hearts. Customers can also add their own text, giving them another way to personalise their setup.
Mix, Match and Build Your Own PLAYSET
The MAKE iT YOURS collection goes beyond traditional phone cases with a selection of tactile accessories designed to be combined in different ways.
The lineup includes Jelly Wristlets, Snappy Candy Mirror Grip Stands and Glitter Silicone Charm Cubes, allowing users to change up their accessories depending on their mood or style.
CASETiFY’s Love Lock magnetic attachment system makes it possible to swap accessories across compatible products. The system is available through the Snappy Love Lock MagSafe Holder and Grip Stand, adding another layer of functionality to the collection.
The idea is simple: rather than choosing one fixed look, users can continually customise their tech and accessories.
Meet the CASETiFY Alphabet Plush
One of the most playful additions is the new CASETiFY Alphabet Plush collection.
Each letter takes the form of its own character, with individual designs, textures and materials. The plush characters can be used as statement bag charms or attached directly to compatible phone cases using the Love Lock system.
It’s a particularly tactile addition to the collection, bringing CASETiFY’s customisation concept away from the screen and into everyday accessories.
Three PLAYSET Bundles
For anyone who wants a ready-made starting point, CASETiFY has created three curated bundles:
- iCON PLAYSET
- LOVE POP PLAYSET
- NOVA PLAYSET
Each bundle is designed to make it easier to combine different pieces and create a coordinated look.
Every PLAYSET purchase also comes with a sticker pack featuring the collection’s colourful graphics, alongside an exclusive G-DRAGON photo card pack.
The collection also takes its designs beyond smartphones, with the colourful prints appearing across CASETiFY’s travel range, including the Bounce Suitcase.
G-DRAGON x CASETiFY Comes to Seoul
To mark the launch, CASETiFY will transform its Dosan Flagship store in Seoul into an interactive PLAYSET experience.
Visitors will be able to explore giant plush installations, visit a dedicated Charm Cube workshop bar and step into an immersive Charm Cube foam pit room.
The experience will also give fans the opportunity to create custom prints and experiment with different accessories to build their own CASETiFY PLAYSET.
How Much Does the CASETiFY MAKE iT YOURS Collection Cost?
The CASETiFY x G-DRAGON MAKE iT YOURS collection starts at $6 and goes up to $92, depending on the product.
The collection is available globally through CASETiFY and at selected CASETiFY STUDiO retail locations.
G-DRAGON: From K-Pop Icon to Cultural Creative
G-DRAGON has built a career that extends well beyond music. Best known as the leader, rapper and songwriter of BIGBANG, he has become a major figure in global pop culture through his work across music, fashion and contemporary art.
His distinctive approach to self-expression and personal branding makes the collaboration with CASETiFY a natural fit, with MAKE iT YOURS reflecting the idea of turning everyday technology into another form of creative expression.
With its combination of customisable cases, plush characters, charms, grips and travel accessories, the new collection continues CASETiFY’s 15th-anniversary focus on personalisation – this time giving fans the tools to build an entire PLAYSET of their own.
