Cadbury has announced it will be releasing 5,000 Dairy Milk bars with limited edition designs, in collaboration with The Prince’s Trust. The bars have been created to give people a way to share their support with young people embarking on a fresh start this Autumn, boosting their confidence as they embark on their new paths, after research revealed September is the most popular month for a new chapter.

Available from the Sweet Starts website, the bars are completely free to send and will each include an inspirational story from a young ambassador who was helped by The Prince’s Trust, alongside a QR code to find out how to access The Trust’s services, refer a young person, or to donate. 

The initiative celebrates two years of partnership between Cadbury and The Prince’s Trust, which has helped to unlock one million minutes of one-to-one support for young people. The Trust, which believes every young person should have the chance to succeed, no matter what their background or the challenges they are facing, supports tens of thousands of young people each year to build the confidence and skills they need to move into work, education, or training.

Research from Cadbury found that despite almost two thirds (65%) of young adults citing new beginnings as exciting, it can take up to three months to get over ‘first day nerves’ and feel confident in the workplace. The poll of 1,000 18- to 25-year-olds found that 46% spent one week or longer worrying about their new role before they even start, with almost a fifth (18%) stating they worried for a month or more.

The top concerns included not fitting in (34%), not picking things up quickly enough (30%) and somehow being an embarrassment (30%). Further to that, almost a quarter (23%) worried they wouldn’t make any friends at work.

Celebrity ambassadors from The Prince’s Trust including Caspar Lee and Calum Scott have also shown their support for those embarking on a fresh start this autumn via social media, sharing their own first day stories and reminding young people that first day nerves are normal, and can be overcome.

Basketball player and TV Personality Ovie Soko, who met with the three young ambassadors whose stories were featured on the bars, said: “It was so inspirational meeting Tyler, Melody and Emily and hearing their stories. I know first-hand just how nerve wracking it can be taking first steps out into the unknown, but young people should feel confident to take a leap of faith and trust in their own brilliance. It’s so exciting seeing the stories come to life on the Cadbury Dairy Milk bars and I’d encourage everyone to help spread their message of encouragement and positivity by gifting a bar.”  

The Dairy Milk bars will be available from August 30th while stocks last. To send a young person a bar and wish them a Sweet Start, head to:  

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