Business Unusual with Vodafone

Vodafone has today launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community. The podcast will be presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman and will initially run for eight episodes.

Business Unusual will look to inspire start-up and scale-up businesses as the UK navigates through the changes caused by the Covid-19 pandemic.

The podcast will feature interviews with challenger brands – start-ups and scale-ups who are shaking up their industry and challenging the status quo. Each half hour episode will see presenter Claudia Winkleman speak with a business owner to discuss their approach to dealing with changes and challenges, before and during the Covid-19 crisis.

In the first episode, to air on Tuesday 7th July, Claudia will speak to Freddie Blackett, CEO and Founder of Patch, an online plant shop, about his experience of the Covid outbreak.  The company has seen a 500% increase in sales as people flocked online to purchase plants to brighten up their indoor spaces  and gardens during lockdown.

Business Unusual podcast presenter Claudia Winkleman said: “I have always been really interested in new and emerging businesses. These are worrying times for small businesses across the UK, so the Vodafone Business Unusual podcast is the perfect place to learn how entrepreneurs successfully grow their ideas. I look forward to speaking to some of the most exciting and disruptive business owners operating in the UK today”.

Freddie Blackett, CEO, Patch “When you’re starting a small business, it’s really helpful to hear from people who’ve been on the same journey you’re going through. When I started Patch, I listened to so many interviews to pick up tips on how to grow the business, and to feel reassured that everyone has their struggles. I was thrilled to be asked on to Business Unusual to tell the story of Patch. I hope it helps people in the way others helped me.”

Josh Adley, Director of Commercial and Client Relations, Listen Entertainment said “During what is such a difficult period for so many companies, Business Unusual champions innovation and change at a time where it has never been more important to do so. As more brands start to see the value in producing their own original podcasts, it’s been great to work with Vodafone on a series that hits the sweet spot between being focused, informative and entertaining.”


Future guests include:

  • 14th July – Howard and Vivien Wong, Co-Founders, Little Moons
  • 21st July – Born Barikor, CEO and Founder, Our Parks
  • 28th July – Steven Dring, Co-Founder, Growing Underground
  • 4th August – Chris Sheldrick, CEO and Co-Founder, what3words
  • 11th August – Michele Scott-Lynch, CEO, Bouclème
  • 18th August – Russell Bisset, Founder, Northern Monk
  • 25th August – Tessa Clarke, CEO and Co-Founder, OLIO


*Further details on each participating business can be found in the notes to editors section.

All Business Unusual episodes will be available to listen to and download via the following audio platforms:

Acast, Apple Podcasts, Google Podcasts, Spotify, Stitcher, Deezer, Castbox, Pocket Cast, Podcast Addict, Alexa, Doggcatcher, Player FM, Overcast




Tags from the story
Written By
More from Eva Dixon
What to drink now: Coca-Cola
Coca-Cola Great Britain has launched its latest campaign Make Your Home the...
Read More
0 replies on “Business Unusual with Vodafone”