Budweiser, the Official Beer of England, has partnered with Sir Geoff Hurst to bless its beer with the winning spirit of England’s 1966 team, to give fans a talisman of greatness and spur on the Three Lions to make history this summer.
To mark this momentous occasion, Budweiser’s iconic can has been redesigned, emblazoned with the words ‘Let’s bring it Home’, the Three Lions crest, and an inscription of a blessing from Sir Geoff along with his signature. 12 million cans will be produced for fans to enjoy during the tournament.
Despite high levels of expectation in the run-up to every major tournament since 1966, no England lineup has ever achieved the same success as the 1966 squad. English fans are no strangers to heartbreak, with the team losing at penalties in 2021’s final. This year with England favourites to win the tournament, can they ‘Bring It Home’ in Sir Geoff’s lifetime?
To conduct the blessing, Budweiser brought Sir Geoff back together with the actual number 10 shirt he wore when he scored his historic World Cup-winning hat-trick. The shirt, which is insured for £4million was borrowed from The National Football Museum, where it’s usually on display.
The campaign is launching with a cinematic 60″ ad which shows Sir Geoff blessing a tank of Budweiser at its brewery in Samlesbury, Preston, and hanging his shirt above the production line so every can gets ‘touched by greatness’.
Sir Geoff Hurst shared, “As the last boy of ’66, people sometimes say I don’t want England to win again. Of course, that is absolute nonsense. Nobody would be more thrilled and proud if this young bunch of players lifts the trophy, than myself and the 10 members of my team who are no longer with us. It would be a fantastic baton to pass on.
This is the best bunch of players we’ve had representing our country for a long time. And they have such an enormous supporter in Budweiser. I hope my blessing helps spur England to victory.”
The ‘Home’ cans mark the latest instalment in Budweiser’s support of the England Men’s team as their official sponsor. Budweiser has been a partner of the FA and ‘Official Beer Of England’ since 2018.
The campaign, by creative agency Revolt, will launch across channels including TV, VOD and Out of Home advertising, reaching millions of hopeful fans as the Three Lions prepare for the highly anticipated tournament.
Budweiser’s limited edition ‘Home’ cans are available in stores nationwide.
