Well, that’s just lovely! The highly anticipated fourth instalment of the Bridget Jones franchise isn’t just winning hearts, it’s also boosting London tourism according to leading British tour company, Evan Evans.
The company, which was awarded Tripadvisor ‘Travellers’ Choice Awards Winner 2024′, has reported that the rom-com blockbuster has sparked a rush of wanderlust, with searches for London-related content increasing by +56% while traffic to its full day tours hub has surged +105%.
Interest in the film has also seen Google Searches for Bridget’s iconic Borough Market flat skyrocket by +945%, while browses for ‘Who is Bridget Jones’ have peaked +182%.
“The film has not only reignited interest in iconic locations but also inspired us to create a unique tour that captures the essence of Bridget’s London – that blend of chaotic fun, romantic mishaps, and ultimately, the enduring charm of the city. From indulging in culinary delights at Borough Market to savouring a gin tasting at the Beefeater Distillery, this tour is all about experiencing London through Bridget’s eyes.”
Alexis Peppis, Head of Sales at Evan Evans
Almost 25 years after her debut, Renée Zellweger’s Bridget Jones concluded her cinematic adventures with ‘Mad About The Boy’, achieving a record-breaking UK and Ireland opening weekend (14th February) of £11.8m for a romantic comedy, surpassing even its own sequel, ‘Edge of Reason.’
Sparking a ‘Bridget Jones-effect’ across London tourism with fans flocking to experience the city that backdrops the heroine’s chaotic love life, Evan Evans has launched a new inspired Borough Market and Gin Distillery Tour that will allow fans to enjoy a quintessentially British experience just like Bridget.
Starting in Borough Market, singletons, self-help book lovers, and those in between, will visit London’s oldest market and explore culinary delights on offer; from Sri Lankan Street food to charcuterie from South Tyrol in Italy.
The tour continues to London’s well-known Beefeater Gin Distillery where usual chardonnay lovers can enjoy tasting and learning about different gin styles from the renowned producer. Gin and Chaka Khan anyone?
Fans looking to follow in the steps of Bridget can visit www.evanevanstours.co.uk to book the new Borough Market & Beefeater Gin Distillery Tour for £59.
