Ahead of a huge summer of football, BOOST the functional drinks brand, has announced its official sponsorship of Faversham Town F.C., the only town in the country with rights to use the Royal Coat of Arms of England as its crest.
The sponsorship has been revealed in a hilarious video fronted by double-capped Faversham Town F.C. player and rumoured strongest man in football, Adebayo Akinfenwa – AKA The Beast. The video features local fans and players explaining the club’s unique piece of trivia.
What makes the club particularly unique is its crest. Dating back to 13th century, in return for the town’s services to the King Edward I, his royal highness granted the town the privilege of using his Royal arms, without variation, as its own. This is believed to make Faversham Town F.C. the only club in the country with this crest.
Situated in Kent, Faversham Town F.C. is one of the oldest clubs in England, founded in 1884 they are a semi-professional football club competing in the ninth tier of the English football pyramid, the Southern Counties East Football League (SCEFL).
The sponsorship agreement for the 24/25 season will see BOOST become the club’s official hydration partner and back of shirt sponsor (perfect for The Poznan celebration). The brand throughout the season will be giving both the fans and players a lift, ensuring they stay energised on and off the pitch.
As other brands clamour to have their logos adorn the kits and collateral of the biggest teams and tournaments in European football, BOOST has chosen to focus on its commitment to championing local, everyday heroes with this grassroots partnership.
Beyond demonstrating its support for those who truly embody the spirit of the game, BOOST’s sponsorship strategy helps it maintain unrivalled value across its functional energy, isotonic and iced coffee drinks ranges as large-scale competitor sponsorship often cost the consumer in the price of their products on shelf.
